DETERMINANT Vietnam Store Manager (Thu Duc District)

Role Summary
DETERMINANT is rebuilding its Vietnam retail business with one store (TD Store) following
consolidation from multiple locations. This role leads the only Vietnam store to re-establish
strong brand image, premium menswear service standards, and commercial performance. The
Store Manager is hands-on, floor-led, and accountable for delivering store KPIs (AOV, UPT,
Conversion %, productivity) while building a capable team and consistent store standards
aligned with HK APAC directions.
Key Responsibilities
1) Business rebuild and KPI delivery (TD Store)
- Own store targets and drive consistent KPI improvement through weekly and monthly action
plans.
- Monitor and improve key performance indicators including (not limited to):
- Sales vs target
- AOV (Average Order Value)
- UPT (Units Per Transaction)
- Conversion % (CV%)
- Productivity (e.g., Sales per staff hour / VPC or VPT, per company definition)
- Returning customer rate / repeat purchase indicators
- Translate KPI performance into clear floor actions: traffic capture, fitting room discipline,
styling recommendations, add-on selling, and closing behaviours.
- Run a simple trade rhythm suitable for a lean team: daily focus, weekly KPI review, and
monthly summary with actions, owners, and deadlines.
2) Premium customer experience and menswear service standards
- Role-model and enforce DETERMINANT service behaviours: hosting/greeting, discovery, fitting
support, try-on coaching, close, aftercare, and service recovery.
- Elevate fitting-led selling capability (neck/shoulder/chest/sleeve/length) to improve
confidence, conversion, and customer trust.
- Strengthen clienteling routines to rebuild repeat customers: follow-up after purchase,
appointment suggestions, VIP hosting habits (subject to tools and direction).
- Handle escalated customer cases with a premium tone; document key learnings and coach the
team to prevent repeats.
3) Team leadership (Sales / Senior Sales / Supervisor)
- Recruit (when approved), onboard, and develop staff to meet premium service expectations
and brand positioning.
- Build daily execution discipline through short shift briefs, floor observation, and in-the-
moment coaching.
- Develop the Supervisor as the floor standard owner (store readiness, service consistency,
team deployment).
- Develop Senior Sales to lead service moments (fittings, objection handling, appointments) and
coach Sales on basics.
- Manage performance consistently and fairly; recognise strong behaviours and address gaps
quickly.
4) Brand image, store standards and VM execution
- Deliver consistent brand image and store standards aligned with the new Vietnam positioning
(grooming, presentation, product handling, store readiness).
- Execute VM and merchandising direction accurately and maintain standards throughout the
day (not just at opening).
- Maintain high housekeeping and stockroom discipline to protect customer experience and
speed of service.
5) Inventory integrity and store controls (supporting KPI delivery)
- Ensure inventory accuracy and shrink control through disciplined receiving, transfers (if any),
stock organisation, cycle checks, and incident reporting.
- Support stock productivity by keeping key sizes/styles available on the floor, reducing lost
sales due to poor replenishment discipline, and providing allocation feedback.
6) Reporting, stakeholder management and market feedback
- Provide structured reporting to HK APAC Head of Operations (weekly/monthly cadence as
required) covering:
- KPI performance and key drivers (AOV, UPT, CV%, productivity)
- Actions taken and outcomes observed
- Customer insights (fit/size trends, objections, price/value perception)
- Product feedback (best sellers, slow movers, missing sizes, lost-sale patterns)
- People risks and support needed
- Mall/landlord issues impacting store image or trading
- Act as Vietnam store point-of-contact for execution needs and ensure timely follow-through
on requests from HK APAC.
7) Vietnam market coordination and business support
- Act as the on-ground Vietnam coordinator for day-to-day business support matters, ensuring
smooth local follow-through and timely updates to HK APAC regional teams.
- Coordinate with warehouse, logistics, and relevant external partners in Vietnam on routine
fulfilment matters, including delivery follow-up, stock receipt issues, transfer coordination, and
escalation of operational exceptions.
- Support stock readiness for launches, campaigns, promotions, and key trading periods by
ensuring store-level execution is aligned with product arrival status and local operational
realities.
- Consolidate and communicate Vietnam market updates clearly and promptly, including
trading issues, fulfilment risks, operational blockers, and actions needed from regional
stakeholders.
- Provide first-line follow-up on local operational issues, including documentation gaps,
shipment discrepancies, damaged or missing stock, and other business support matters
requiring coordination across functions.
- Maintain disciplined execution of basic market administration tasks in Vietnam, including
submission follow-up, document coordination, and local operational paperwork required for
smooth business continuity.
- Support cross-functional alignment between store operations, merchandising, marketing, and
HK APAC office to ensure deadlines, launch readiness, and execution priorities are met.
- Escalate urgent market issues with clear facts, business impact, and recommended actions to
enable faster decision-making by HK APAC leadership.
- Provide practical feedback on Vietnam customer demand, local market conditions, competitor
activity, and operational constraints to support better commercial and merchandising
decisions.
- Take on ad hoc Vietnam business support assignments as required