Digital Ads Specialist

Mô tả Công việc
Key Responsibilities
- Set up and manage advertising campaigns across Facebook, Instagram, Google, TikTok, and other relevant platforms.
- Develop campaign structures based on different objectives, including brand awareness, engagement, traffic, messages, leads, and restaurant reservations.
- Recommend suitable advertising strategies, content angles, formats, and calls to action based on each campaign's objective.
- Conduct A/B testing on audiences, visuals, copy, formats, placements, and campaign settings.
- Monitor campaign performance and optimize budgets, audiences, bidding, placements, and creatives.
- Set up, monitor, and troubleshoot Meta Pixel and Google tracking tags to ensure campaign data and conversions are recorded accurately.
- Coordinate with the Content and Design teams to prepare suitable advertising materials.
- Review advertising content to ensure compliance with platform policies, rules, and restrictions.
- Track key performance metrics, including reach, impressions, clicks, CTR, CPC, CPM, cost per result, leads, messages, and conversions.
- Prepare weekly and monthly advertising reports with clear insights and recommendations.
- Stay updated on platform changes, advertising trends, new features, policy updates, and algorithm developments across Meta, Google, TikTok, and other relevant platforms.
- React to change productively and handle other essential tasks as assigned.