Digital Ads Specialist

Your Role:
You will be joining the marketing department and leading the way forward with our digital marketing effort. You will report to one of our marketing managers.
As a Digital Ads Specialist you will be responsible for the following tasks:
Hands-on day to day responsibility of our paid search and paid social channels, ensuring campaigns are set up correctly and running effectively.
Manage and optimise paid social campaigns across Facebook's platforms (Facebook and Instagram), within defined performance objectives.
Implement, optimise and manage paid search campaigns within budget across the Google Ads
Perform keyword research, bid optimisations and ad copy testing.
Experience building and managing dynamic campaigns, feed optimisation, setting up and maintaining remarketing lists and A/B testing - all within digital platforms.
Review landing pages for keyword optimization
Analyze click-through rates, conversion rates and relevant KPIs
Track campaign performance through daily pacing reports, weekly analysis reports, and monthly budget allocation reporting
Produce monthly campaign reports
Work with online marketing team to maximize online marketing campaigns
Track the ROI of paid channels and report to marketing leadership and other executives