MAIN RESPONSIBILITIES
Define and implement the overall marketing strategy for Nina Group and its two subsidiaries (Nina Agency and Nina Live Hub).
Lead digital transformation through
Digital Marketing, developing digital channels into sustainable lead generation and revenue-driving tools.
Build and manage the Nina Group brand and its business units, clearly positioning in the Luxury & Art-driven segment with Digital Integration.
Design and execute annual and quarterly marketing strategies, plans, and campaigns aligned with revenue, brand, and market objectives.
Build, manage, and develop the Marketing team (Brand, Digital, Content, PR) to ensure deep expertise and alignment with other departments.
Leverage customer insights, develop media partnerships, and apply new trends (e-commerce, events, décor, premium studio & venue services).
Drive Digital Marketing & MarTech strategy (CRM, Automation, Performance Marketing, Analytics, Tracking) to optimize lead and sales performance.
Shape brand architecture, brand guidelines, and a consistent brand identity system across.
Design and implement 360° Marketing campaigns (Digital, PR, Events, Partnerships) directly tied to revenue goals and brand positioning.
Manage performance and develop the Marketing team's capabilities; recruit, train, and build Ways of Working with Account/BD, Creative, and Operations.
Continuously evaluate the market, competitors, and trends to adjust strategies accordingly.
REQUIREMENTS
Bachelor's degree in Business, Marketing, Communications, or related fields; MBA/Brand Management is a plus.
7-10 years of comprehensive marketing experience, with at least 3 years managing a team; proven track record of leading large-scale IMC 360° and Digital Performance campaigns.
Experience in branding for corporate and multiple business units; worked with high-end/luxury/hospitality/premium retail/e-commerce brands.
Proficient in Digital Marketing (SEO/SEM, Paid Media on Google/Meta/TikTok/LinkedIn, Content Marketing, Remarketing, CRM/Email/SMS Automation).
Knowledge of Brand Management, PR/Communications, and Luxury Branding Standards.
Data & Analytics skills (GA4, UTM tracking, BI dashboards, ROI/ROMI analysis).
Strategic thinking with strong marketing budget management and crisis communication handling.
Leadership & People Management: able to build, lead, and coach cross-functional teams.
Communication & Presentation: persuasive idea delivery and storytelling to C-level, clients, and partners.
Fluency in English is an advantage.
Own a personal laptop.
BENEFITS
Competitive salary based on experience.
During the probation period, employees receive 85% of the official salary; after probation, participate in social, health, and unemployment insurance as regulated by law.
16 days of annual leave, birthday leave, public holidays and Tet holidays,...
13th-month salary based on tenure.
Annual performance review and salary adjustment once per year.
Opportunities to join internal training programs, team-building activities, company trips,...
