Digital Content Producer

Citrus Media Pte Ltd: is one of Singapore's most vibrant and independent publishing houses, with a portfolio that includes a host of consumer and trade publications. Our core publications comprise Blissful Brides ([protected info]), Hospitality Resource Directory (HRD) and clubpets ([protected info]). We are the organiser of the Blissful Outdoor Wedding Show, A.K.A. BOWS ([protected info]), a three-day event held thrice yearly in the months of January, May and October.
We are seeking a versatile and innovative Digital Content Producer to lead the creation, management, and oversight of various digital content assets across multiple platforms. This role requires a unique blend of technical expertise, creativity, and strategic thinking. As a Digital Content Producer, you will play a crucial role in shaping our brand's digital presence, engaging our audience, and driving meaningful interactions through compelling content.
Responsibilities:
Content Creation and Curation:
• Conceptualize and create engaging digital content, including but not limited to videos, graphics, blog posts, social media posts, infographics, webinars, podcasts, and interactive content.
• Collaborate with content creators, designers, and other stakeholders to ensure the content aligns with brand guidelines, target audience preferences, and marketing objectives.
• Explore innovative content formats and storytelling techniques to enhance user experience and capture audience attention.
• Manage the content creation process from ideation to execution, including scriptwriting, filming, editing, and post-production.
• Video Editing: Editing and post-production work on video content, including assembling footage, adding effects, transitions, and audio enhancements to create engaging videos.
• Filming: Capturing high-quality video footage using cameras and equipment, including setting up shots, adjusting lighting and sound, and ensuring the overall visual and technical quality of the recordings.
• Mood Board Creation: Developing mood boards that visually communicate the desired aesthetic, style, and creative direction for projects, campaigns, or brand identities.
Content Strategy and Planning:
• Develop and implement a comprehensive content strategy that aligns with overall business goals and marketing objectives.
• Conduct market research and analyze audience insights to identify content opportunities and trends.
• Create content calendars to ensure consistent and timely delivery of content across various platforms.
• Coordinate content distribution across multiple channels, optimizing content for search engine optimization (SEO) and social media platforms.
Performance Analysis and Optimization:
• Monitor and analyze the performance of digital content using relevant analytics tools to track key metrics, user engagement, and content effectiveness.
• Use data-driven insights to optimize content strategy, improve audience targeting, and enhance content performance.
• Continuously test and experiment with different content formats and distribution methods to maximize reach and impact.
Team Management and Collaboration:
• Lead and collaborate with a team of content creators, videographers, designers, and external partners to ensure the successful execution of content projects.
• Provide guidance, feedback, and mentorship to team members, fostering a creative and productive work environment.
• Collaborate with cross-functional teams, including marketing, communications, and design, to ensure content consistency and alignment with overall brand messaging.