Digital Engagement Specialist

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
About the Department
We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.
Key Responsibilities:
Customer Engagement:
• Develop and execute digital engagement strategies to drive active usage of the TMRW app.
• Analyze customer behavior, preferences, and needs to tailor engagement campaigns.
• Collaborate with marketing, product, and customer experience teams to create seamless digital journeys.
Campaign Management:
• Plan and execute personalized engagement campaigns via in-app notifications, emails, and other digital channels.
• Track and optimize campaign performance based on data insights and KPIs.
• Create innovative and interactive ways to engage users across different touchpoints.
User Experience Optimization:
• Work closely with UX/UI teams to identify areas of improvement within the app to boost engagement.
• Use analytics tools to monitor customer interactions and gather insights for UX enhancements.
• Provide feedback and recommendations for continuous app improvement.
Data & Insights:
• Leverage analytics platforms and customer data to inform engagement strategies.
• Create reports on engagement performance, identifying areas of success and opportunities for optimization.
• Analyze VoC (Voice of Customer) and other research methods to improve user satisfaction and reduce churn.
Collaboration & Innovation:
• Collaborate with cross-functional teams including marketing, IT, and customer service to ensure alignment on digital engagement goals.
• Stay updated with digital banking trends, competitor offerings, and new technologies to propose innovative engagement methods.