Digital Leader

Job Description:
The Digital Executive's main responsibility is to develop, implement, track and optimize our digital campaigns across all digital channels. This position shall handle all digital marketing such as managing facebook/Instagram/Zalo/Linkedin page, updating website, GDN, SEO/SEM.
Primary Responsibilities:
- Develop paid search media plan
- Create and execute Social Media & Influencer campaigns, utilizing relevant channels like YouTube, Facebook, Instagram, Zalo, and Tiktok to reach audiences.
- Evaluating the effectiveness of campaigns and giving recommendations for further campaigns & build recommendation on regular basis
- Manage budget, supervise search operation & bid optimization
- Working in partnership with the Marketing/Sale teams to promote monthly campaigns via E-commerce channels
- Communicate with client & work with internal team to maintain work integrity and accuracy
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Writing marketing content for all social media and maintaining activity on these pages
- Provide inventive designs for content marketing
- Prepare operational newsletters and persuasive email marketing strategies.
- In-depth knowledge and understanding of social media platforms, social audiences and how each platform can be deployed in different scenarios with creativity.
- Be actively involved in Research, trends updating and analyze market, competitors and customer behaviors to understand customer insights on our products