Digital Marketing Executive (fashion retail)

Mô tả Công việc
The Digital Marketing Executive's main responsibility is to implement, track and optimize our digital marketing activities across all digital channels to maximize effectiveness.
The responsibility of Digital Marketing Executive requires the skill to create periodic reports on digital KPIs, market trends and consumer behavior analysis.
Implement digital marketing plan with a focus on social media, search/display marketing and online advertising.
Using analytics to plan, execute and optimize campaigns.
Improve the cost per result for paid advertising, EDM open rate....
Maintain up-to-date knowledge of best practices and strategies in the management of online paid media.
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs), providing daily, weekly and monthly reports.
Work closely with the Content and Designer to create advertising materials.
Function-related paperwork liaise with internal and external stakeholders to ensure proper work procedures
Maintain the brand website with updated information from related team.