Digital Marketing Executive

JOB SUMMARY
The Digital Marketing Executive's main responsibility is to develop, implement, track and optimize our digital marketing campaigns across all digital channels. This position shall handle all digital marketing such as managing facebook page, updating website, GDN, SEO/SEM, working with agencies to develop digital campaigns.
JOB DESCRIPTION
WEB MANAGEMENT (20%)
- Execute Acer websites, update information, content adjustment
- Work with other team: creative, product, promotion... to develop website
- Analytics to tracking the effectiveness and propose improvement
SOCIAL MEDIA (Mainly Facebook & ICT Forum) (45%)
- Develop and manage all social marketing tools and activities (Youtube, Facebook, Instagram, Forum...)
- Create social media strategy to leverage Acer brand
- Writing marketing content for all social media and maintaining activity on these pages
- Work with other team to build content and maintain our social media channel
GDN/SEO/SEM (35%)
- Plan and execute GDN, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Work with other team to build and maintain our digital activities
- Brainstorm new and creative growth strategies
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs), providing monthly, weekly reports
Other duties & responsibilities may be required and/or assigned as necessary
REPORTING LINE: Marketing Manager
WORKING RELATIONSHIP
Internal most frequent contact
AVN Channel team
AVN Marketing team
AVN PM team
AVN Logistics team
External most frequent contact
Distributors
Channel & Dealers
Marketing agencies and vendors
WORKING PLACE: Rosana building, 60 Nguyen Dinh Chieu, District 1, HCMC