Digital Marketing Executive

***CV attached lưu tên theo cú pháp: (Địa điểm)_(vị trí tuyển dụng).
VD: HCM_Digital Marketing Executive
Report to: Marketing Director
Key Responsibilities
• Adopt an optimization approach; conduct a holistic review of the Digital Marketing strategy.
• Develop and drive the digital content strategy to gain leads and build brand awareness
• Daily monitor, analyze and bid Google ad, FB Ads and other ads networks
Manage website & social media channels to make sure we have proper content to generate leads.
• Constantly do A/B testing and apply other techniques to keep improving website, increasing followers.
• Drive the SEO and SEM strategies/ execution.
• Develop and deliver a strategy to improve conversions and reduce CPA's.
• Deliver retargeting, affiliate marketing strategy and continuously drive new initiatives to increase highly convertible traffic.
• Keep track on competitors' analysis and trend updates.
• Support team to organize seminars, events, workshops...
Main KPIs:
• Increase Followers
• Leads/shows-up/signs-up from digital channels
• Cost per students from digital sources.
• Page Views: Number of pages viewed on our website
• Number of Visits: Number of visits to our website
• Unique Visits: Number of individuals who visit our website
• Return Visits: Number of times a unique visitor returns to site
• Average Time on Site: Amount of time a visitor spends on website
• Inbound Links: Number of backlinks our website receives
• Competitive Power: A metric that measures our site's ability to compete in SERPs.
• Position in Search Results: Your organic ranking on search engine result pages