Mission
- Drive Online Growth: Translate
brand marketing strategies into effective e-commerce channel strategies for strategic partners, accelerating online channel growth result in market share gain.
- Develop Shopper-Centric Plans: Collaborate to convey product marketing strategies into innovative, shopper-oriented e-commerce activation plans that in line with the overall marketing framework and Ecom channel priorities.
- Preserve Brand Consistency: Ensure all e-merchandising and content initiatives reflect brand essence and objectives
- Deploy Campaign Activation: Oversee seamless campaign deployment with clear, measurable KPIs.
Main Tasks & Responsibilities
- Champions the Kotex Online Brand plan for strategic platforms eg TiktokShop, Shopee including Campaign Ecom framework, e-campaign Local Thematic Ideation, campaign assortment strategy, GWPs, activation plan in key channel's building blocks.
- Develops a clear activation plan with clear building block that can deliver "from content to commerce" (Brand Live, Brand Video, Affiliate Live, Affiliate Video, Flash Sales/ Product Showcases)
- Optimize consumer acquisition touchpoints pre-purchase, during purchase and post-purchase
- Delivers disruptive Merchandising Creatives that aligned with Brand Strategy.
- Develops strong GWPs Plan for shopper's activation with optimal budget.
- Conduct Campaign Post-Mortem Analysis to measure campaign effectiveness in terms of Ecommerce KPIs, Product Performance & provide insights for next campaign optimization.
