Objectives of this role
1. Strategic Planning
Develop and implement comprehensive digital marketing strategies aligned with company's goals (target audience: Health Care Professional (HCP) and patients).
Identify target audiences and create tailored campaigns that resonate with their preferences including research and analysis to understand the target audiences and identify marketing opportunities.
Stay updated on industry trends to ensure strategies remain competitive and innovative.
2. Campaign Management
Oversee the planning, execution, and optimisation of digital marketing campaigns across channels such as Emailing, websites, social media (facebook fan page) and Zalo OA).
Collaborate with creative teams to produce engaging and high-quality content.
Monitor campaign budgets and ensure cost-effective implementation
Overall responsibility for delivering an Omni-channel experience for the brand across channels including digital initiatives, social media, mobile, website in coordination with BEX digital
project manager.
3. Performance Analysis
Analyse campaign metrics and performance data to assess effectiveness.
Prepare reports on key performance indicators (KPIs), including traffic, conversions, engagement, and return on investment (ROI).
Utilise analytics tools to identify trends, insights, and areas for improvement
Your responsibilities & Team collaboration
Work with brand teams to translate Customer engagement plans into Omnichannel journeys
Run omnichannel campaigns development & execution on relevant platforms, in line with global/ local standards, tools (GetResponse, Content Factory, Promomat, MyServier) and processes.
Standardization of tactical omnichannel planning, incl. automated channel approach, content, engagement
Responsible for engagement with agencies and cross-functional teams (i.e. Marketing, Medical, BEX, IS) to ensure smooth content and campaign deployment.
Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve
A bachelor's degree in Mass Communication, Marketing , English, Visual Design.
+3 years leading Omnichannel, Customer Engagement or Digital Marketing operations, with a focus on omnichannel strategy definition and customer journey implementation.
Strong analytical skills to understand data, study metrics, and align strategies.
Fluent English language knowledge and skills (written and oral), strong interpersonal communication, persuasion, skills ability to work cross-functionally.
Strong execution skills with proven delivery of outstanding results.
Innovative thinker with a keen eye for detail and identifying trends.
Thưởng
Lương cạnh tranh, lộ trình thăng tiến rõ ràng..
Đào tạo
Đào tạo bài bản về nghiệp vụ, kĩ năng, sản phẩm và các kĩ năng khác
phục vụ công việc. Tham gia các khoá đào tạo và dự các kỳ họp toàn công ty trong và ngoài nước (Cycle meeting, NC, ...)
Hoạt động nhóm
Year-end party, Câu lạc bộ bóng đá, cầu lông, và các chương trình internal cực kì hấp dẫn khác
