Digital Marketing Leader

Mô tả Công việc
1. Media Planning: To be responsible for media channels including Digital, PR and other new effective channels
Develop and implement media strategy and plan for the marketing communications campaigns
Manage Media agency on execution, monitoring, optimizing and reporting. Also, to challenge agency on industry trends, market updates as well as new ideas and initiatives.
Produce or corporate with designers / freelancers / other teams to produce required materials for different media channels
2. Manage IMC campaign: To lead an assigned campaign from time to time, working with team members who are in charge of different parts such as Creative, PR, Adaptation, Production
Manage Budget & Timeline
Propose Master Plan & Monitor all components of the campaign done by other respective stakeholders (internal PIC or other departments)
Follow up implementation progress & performances quick action for optimization • Solve arising issues
3. Website management: To operate the website system in terms of editorial updates and produce campaign-related landing pages.
4. Other tasks: To support team members in other activities such as organizing events/activations (Sales Promo, branding...) from idea to planning & implementing & supervising