Digital Marketing Manager (Vietnamese Local)

Company Description
Established in 2000 in Turkey, Rixos pioneers the 'ALL Inclusive, ALL Exclusive' concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.
Job Description
We are seeking a visionary Digital Marketing Manager to join our team in the tropical paradise of Phu Quoc, Vietnam. As a key member of our marketing department, you will be responsible for developing and implementing innovative digital marketing strategies to drive brand awareness, engagement, and revenue growth across all our digital channels.
Develop and execute comprehensive digital marketing campaigns encompassing SEO/SEM, social media, email marketing, and display advertising
Manage and optimise the company website, ensuring an excellent user experience and high conversion rates
Create and oversee content strategy across all digital platforms, ensuring brand consistency and engagement
Analyse campaign performance using various analytics tools and prepare detailed reports with actionable insights
Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives
Stay abreast of the latest digital marketing trends and technologies, particularly those relevant to the Vietnamese market
Manage relationships with external agencies, vendors, and digital partners
Oversee the digital marketing budget and ensure efficient allocation of resources
Develop and implement strategies to increase direct bookings and reduce dependency on third-party platforms
Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous improvement
Qualifications
Bachelor's degree in Marketing, Digital Technologies, or a related field; Master's degree preferred
Minimum of 5 years' experience in digital marketing roles, preferably within the hospitality or luxury industry
Proven track record of successful digital marketing campaigns and driving revenue growth
Strong understanding of SEO/SEM, PPC, social media marketing, email marketing, and content management systems (CMS)
Proficiency in digital analytics tools and methodologies for campaign performance analysis and optimisation
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partners
Creative thinker with strong problem-solving skills and meticulous attention to detail
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
Experience with digital marketing in the Vietnamese market and familiarity with local digital platforms and trends
Knowledge of data privacy regulations and best practices in digital marketing
Strong leadership skills with experience in mentoring and developing team members
Fluency in English; knowledge of Vietnamese would be advantageous
Additional Information
What awaits you...
The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand.
The ability to challenge the norm and work in an environment that is both creative and rewarding.
Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
A competitive package and plenty of development opportunities.