Digital Marketing Manager

Digital MKT Manager is the mixed position requires both Online Media expertise, Social Media and Digital marketing performance at senior level. This individual is accountable and responsible for defining strategy, developing the digital plan then implementing and optimizing that plan for VieON.



This position reports to Head of Growth and closely collaborates with Brand Communication, User Growth within Marketing team, and work with internal and external parties to ensure the development and execution of Digital Marketing strategies to drive and accelerate user base and their engagement with VieON according to defined set of business KPIs. The ideal candidate will demonstrate a high level of both strategic and tactical thinking. He/she is an individual with strong communication skills, analytic skills, creative thinking ability, attention to details and a strong passion for best result achievements.



Responsibilities:

Social Media strategy, planning and management



- Drive integrated online media strategies across digital, omni-channels and other channels to build brand awareness, acquire new users, engage with existing users, drive view frequency and convert to subscriptions

- Gather, analyse and build marketing and consumer data to timely provide actionable insights

- Continuously analyze and communicate the efficiency and effectiveness of media related efforts across stakeholders through the lens of brand reputation, channel mix, and consumer impact

- Apply new methodologies or approaches being able to ideate on new approaches based on changing corporate objectives or consumer trends

- Work with SEO Lead to develop, implement, monitor SEO strategy to increase organic traffic for websites and produce performance report accordingly



Digital Marketing strategy and plan implementation



- A digital thought leader and lead the development of the overall VieON digital strategies.

- Translate annual marketing plans into digitally driven executions in the following areas: social media, web content, mobile app, digital media, video, web analytics, and SEO/SEM....

- Establish and determine key objectives for digital marketing campaigns and identify and implement appropriate measurement tools

- Implement A/B test and other test of creative assets, channels, target audiences, messages to optimize the best results for digital marketing activities

- Lead/ Consult the design, set-up and implementation of consumer data strategy and technology partnerships.

- Act as subject matter expert in the digital marketing space applying market best practice on existing and emerging digital marketing trends, tactics and technologies.

- Lead and manage related agencies and internal partners on daily basis

- Constantly initiate new opportunities to enhance the SOV, market share of VieON