Digital Marketing Manager

Job Description
Manager, Growth Marketing (Digital)
Reporting To: Deputy Chief Commercial Officer
Summary
We are seeking an experienced and data-driven Growth Marketing Manager to drive customer and merchant acquisition, digital growth, and revenue generation for our payment ecosystem. The role will lead digital marketing initiatives, performance campaigns, livestream activities, and customer engagement strategies to accelerate business growth.
Key Responsibilities
Develop and execute growth strategies to drive customer acquisition, merchant onboarding, and transaction growth.
Manage and optimize digital marketing channels including Google, Meta, TikTok, LinkedIn, SEO, and Affiliate Marketing.
Plan and execute livestream campaigns and social commerce initiatives across digital platforms.
Collaborate with KOLs, KOCs, creators, and partners to increase brand reach and conversion.
Develop content strategies and oversee performance-driven content production for digital channels.
Manage CRM and customer lifecycle campaigns to improve activation, retention, and customer lifetime value.
Analyze campaign performance, customer behavior, and growth metrics to identify optimization opportunities.
Work closely with Product, Sales, Operations, and external partners to ensure alignment across growth initiatives.
Lead and mentor the marketing team, agencies, and external vendors.
Requirements
Bachelor's degree in Marketing, Business, Communications, or related fields.
Minimum 05 years of experience in Digital Marketing, Growth Marketing, Performance Marketing.
Prior experience in Fintech, Payment Solutions, Banking, E-commerce, or high-growth digital platforms is preferred.
Strong understanding of performance marketing, growth funnels, CRM, and customer lifecycle management.
Experience with digital advertising platforms, analytics tools (GA4, GTM, Looker Studio), and marketing automation solutions.
Hands-on experience with livestream, social commerce, influencer marketing, and creator partnerships is highly preferred.
Data-driven mindset with strong analytical and problem-solving skills.
Excellent communication, project management, and stakeholder management capabilities.