Digital Marketing/Marketing Automation (eCommerce)

Mô tả Công việc
1. Build & Automate Customer Journeys:
Design, build, and execute automated marketing workflows (such as welcome series, abandoned cart, and reactivation) to engage users at key moments in their lifecycle.
Manage the end-to-end execution of campaigns across our available channels (Email, ZNS, Push Notification), ensuring timely and error-free delivery.
Conduct A/B tests on content, timing, and segments to continuously optimize performance.
2. Data Management & Personalization:
Segment customer data effectively to deliver relevant and personalized messages, even with limited tools.
Champion data integrity and hygiene within our marketing database.
Work with available resources to leverage customer insights for campaign targeting.
3. Hands-On Execution & Technical Craft:
Code responsive, mobile-friendly HTML emails from scratch or using templates.
Manage the technical setup of campaigns, including tracking links, promo codes, and UTM parameters.
Ensure all communications are on-brand and provide a consistent customer experience.
4. Analysis & Growth Mindset:
Monitor campaign performance using native analytics and basic reporting tools.
Analyze results, draw actionable conclusions, and present recommendations to improve ROI, engagement, and conversion.
Adopt a test-and-learn approach to everything you do.
5. Tool Adoption & Optimization:
Become a power user and expert of our current marketing tech stack.
Proactively research and suggest cost-effective tools, integrations, or processes to enhance our automation capabilities over time.