Digital Marketing Specialist

Responsibilities:

• To focus on members' acquisitions, conversions and retentions, primarily on Facebook and Instagram.

• Create content, landing pages and optimize user experience to increase qualified marketing leads and conversions.

• To develop social media campaigns and to brainstorm new and innovative growth strategies.

• Communicating and collaborating with internal and external stakeholders to effectively devise, structure and deliver marketing strategies.

• Coordinating with designers to ensure that all design objectives are in line with resolved digital marketing strategies.

• To plan and to monitor campaigns' spending against the budget allocated.

• Analyse and report audience information and demographics, as well as the success of the social media projects.

• To prepare reports on a timely manner on the campaigns' performance.

• To conduct market research, to analyse and to identify the latest trends/technologies in order to stay abreast of the industry trends.