Digital Marketing

Planning & Budgeting
Work closely with the Director to build an effective Media Plan for promotion campaign, always-on campaign, ...
Allocate a suitable budget for each campaign, and channel to optimize daily.
Execution workstream
Implement a media plan in accordance with the company's Marketing plan;
Measure & monitor the effectiveness and cost of advertising campaigns on online marketing channels (FB, Google, Zalo, Tiktok);
Build, optimize and expand customer conversion channels, including: Landing Pages, Email Marketing, ...
Coordinate with the creative team to build the Creative for Performance process
Lead nurturing: remarketing activities via set up automation workflow (email, paid ads, chatbot...);
Ensure KPI on quantity and quality of Marketing Qualified Leads;
SEO: Research and propose keyword sets, build backlink systems, and user flow to attract traffic and improve website rankings;
Up-to-date marketing trends day by day to apply for the digital marketing team