Digital Payment Engagement (MGR)

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
About the Department
We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.
Job Purpose:
The Digital Payment Engagement (MGR) is responsible for executing initiatives that drive digital payment adoption and transaction volume within the TMRW app. This role focuses on managing campaigns, analysing payment behaviours, and enhancing the in-app payment experience to maximize customer engagement and usage.
Key Responsibilities:
• Campaign Execution & Optimization:
 Implement and manage engagement campaigns to drive digital payment adoption within the TMRW app, covering QR payments, online transfers, e-commerce, and bill payments.
 Work with internal teams to ensure seamless execution of in-app payment engagement initiatives.
 Leverage customer segmentation and behavioural insights to personalize campaigns.
• Performance Tracking & Analysis:
 Monitor key metrics, including total digital transactions and financial transactions within the TMRW app.
 Use data-driven insights to optimize engagement efforts and improve transaction volumes.
 Prepare reports and recommendations based on campaign performance and customer payment behaviour.
• Customer Experience & Digital Payment Adoption:
 Collaborate with UX/UI teams to enhance the digital payment journey within the TMRW app.
 Identify friction points in the in-app payment process and work with relevant teams to improve user experience.
 Support initiatives that encourage habitual use of digital payments among TMRW customers.
• Collaboration & Stakeholder Engagement:
 Coordinate with internal teams, including risk, compliance, and operations, to ensure smooth implementation of payment initiatives.
 Engage with external partners (e.g., payment networks, fintechs) to enhance digital payment offerings within TMRW.
 Stay updated on industry trends and competitor strategies to drive continuous improvement.