Digital Performance Marketing Specialist

MUST-HAVE REQUIREMENTS:
Experience
• Proven hands-on track record in digital performance marketing - you have planned, launched, and optimized campaigns with real budget
• Real accountability for results (not just supporting/assisting roles)
• Demonstrated ability to improve CAC and ROAS on campaigns you personally owned
Technical Skills
• Proficient with GA4, Meta Ads Manager, Google Ads (campaign setup, optimization, troubleshooting)
• Comfortable reading conversion data, building funnel analyses, and identifying drop-off points
• Solid understanding of attribution models, pixel/tag setup, and tracking integrity
AI Capability (Critical)
• Daily, hands-on user of AI tools for content, creative, analytics, and workflow automation
• Able to demonstrate at least one real piece of marketing work produced primarily with AI
• Strong prompt engineering instinct - you know how to get AI to deliver real output, not just drafts
• AI capability is our #1 hiring criterion - more important than years of experience
Language
• English required (business level) - able to write ad copy, build reports, and communicate campaign performance to global stakeholders
• Japanese or Chinese proficiency is an advantage
Mindset
• Self-disciplined with a strong sense of ownership and responsibility
• Driven by impact: energized by improving metrics and scaling what works
• Fast iteration: bias toward shipping, measuring, and learning over planning
• Pioneer mindset: thrive in early-stage environments where you co-build the growth engine with the team
NICE TO HAVE:
Bonus Qualifications
• Experience marketing SaaS, dev tools, or AI products
• Familiarity with vibe coding / no-code platforms (VibeX, v0, Lovable, Bolt, etc.)
• Prior startup experience or solo project where you ran growth end-to-end
• Experience with KR / JP / CN regional ad platforms (Naver, Kakao, Yahoo Japan, Baidu, etc.)
• Background in CRO, growth hacking, or community-led growth
COMPENSATION & BENEFITS
Salary: Attractive salary, negotiable based on AI capability and proven track record.
Annual Leave
• Annual leave per Vietnamese Labor Law
• 2 additional company holidays (Mid-Autumn Festival, Christmas)
• 90-minute monthly menstrual leave for female employees
Bonuses
• 13th-month salary
• Performance bonus
• Holiday bonus
• Birthday bonus
Insurance & Health
• Full Social, Health, and Unemployment Insurance (SHUI) per Vietnamese Law
• Premium annual health check-up
Allowances
• Lunch allowance
• Monthly team activity allowance
• Sports and bonding activity sponsorship budget
Team & Culture
• Premium retreats at 5-star destinations (company trip, outings)
• Regular happy hour events
• Monthly employee birthday celebrations
AI Stack
• Claude Max and Gemini provided via company account
• Real, daily experience working with agentic AI - career capital you cannot get elsewhere
• Early access to TalkX (our AI assistant messenger launching soon)
• Global exposure: collaborate with teams in Korea, USA, and Vietnam
HIRING PROCESS
• Step 1 - Application Review: We review your application and get back to you promptly. Please submit your CV and all materials in English
• Step 2 - Pre-Interview: Upon shortlisting, you receive 100X credit on VibeX free plan when sign up and two assignments to complete, submit before the interview. All assignments must be completed in English. This is not just a test - it's your chance to experience what working at GotoX actually feels like.
• Step 3 - Interview: The interview will be conducted in English. We will discuss your assignment, your AI workflow, and real cases you have owned.
• Step 4 - Decision: We will communicate the outcome after the interview.
HOW TO APPLY:
What to Submit:
1. Your résumé in English (PDF preferred)
2. One thing you have built with AI - content, automation, design, campaign, community project, anything that shows how you actually use AI in real work
Important Note:
AI capability is the #1 hiring criterion. What you have built with AI matters more than your résumé. Show us the work - that's what counts.