Digital Performance Specialist

JOB DESCRIPTION
Execute, monitor, and optimize Digital Performance campaigns across multiple platforms, including Meta, Google, TikTok, Programmatic, E-commerce platforms, and other relevant channels.
Handle campaign setup, tracking, budget pacing, optimization, and performance monitoring based on campaign objectives and KPIs.
Analyze campaign data and performance metrics to identify issues and optimization opportunities.
Execute and optimize Programmatic campaigns across relevant DSPs/platforms.
Support E-commerce performance activities, including traffic, conversion, sales, and platform campaign optimization.
Conduct A/B testing across audiences, creatives, placements, bidding, and other campaign variables.
Work closely with Account, Planning, Creative, E-commerce, and other teams to ensure smooth campaign execution.
Monitor media spending and performance to ensure campaigns are delivered within budget and meet agreed KPIs.
Prepare performance reports, insights, and optimization recommendations for internal teams and clients.
Stay updated on new Digital platforms, advertising technologies, Programmatic solutions, and E-commerce trends.
REQUIREMENTS
2-3 years of experience in Digital Performance / Digital Marketing, preferably with agency experience.
Hands-on experience with multiple Digital platforms, such as Meta, Google, TikTok, Programmatic, and E-commerce platforms.
Strong understanding of performance metrics, media buying, tracking, attribution, and campaign optimization.
Experience with Programmatic and/or E-commerce performance is a strong advantage.
Strong analytical and problem-solving skills with a data-driven mindset.
Good command of Excel/Google Sheets.
Ability to manage multiple campaigns and projects simultaneously.
Proactive, detail-oriented, and willing to continuously learn new Digital technologies and platforms.
Good English communication skills.
WHY JOIN BRANCHER.X
Work across Digital Performance, Programmatic, and E-commerce campaigns for leading brands.
Exposure to diverse industries, platforms, and Digital solutions.
Work closely with experienced Digital, Planning, Creative, Account, and E-commerce teams.
Opportunities to develop across different areas of Digital Performance.
Competitive salary and benefits based on experience and capability.