Director, Business Marketing (40000551)

The job holder manage and take full responsibility for the business marketing activities of Division, including:
1. Business Marketing Planning and marketing performance management
2. Design marketing content for program/campaign
3. Marketing campaign management

Business Marketing Planning and marketing performance management
- Develop and embed overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
- Manage execution of marketing activities, budget, premium / stocks and provide update
- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
- Drive preparation and implementation of NPS survey
- Design, build, embed and manage customer loyalty program by collaborating with other divisions and/or partnerships
- Develop KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

Design marketing content for program/campaign- Design content for marketing program, campaign
- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Marketing campaign management
- Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...

PEOPLE MANAGEMENT
- Oversee human resources planning and execution (headcount và costs) of their function/ sub- function
- Attract, onboard and retain the right talents for a high- performing team
- Establish and communicate sub- function/ function and individual KRAs/ KPIs, goals, action plan, expectations and results to reporting line
- Manage sub- function/ function performance và provide feedback regularly (following the annual performance management cycle)
- Define team's capability requirements and enable team member's professional and personal development through capability assessment, training, coaching và feedback, mentoring, etc.
- Motivate and recognize team members' contributions towards the team's shared goals
- Responsible for developing talents within the function/ sub- function
- Act as a role model and promote corporate culture at function/ sub- function level
- Understand và communicate relevant HR offerings to team members.

Head of function

Senior Expert, Channel Design and Management, Expert, Channel Design and Management, Senior Officer, Channel Design and Management, Officer, Channel Design and Management

Other units in Division, other units in TCB

Customers, organizations, business associations, state agencies (GSO, tax authorities ...)

Qualification:
- Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
- Priority to have a master's degree or higher
- Minimum 12 years in the position related to financial analysis / credit / market research, marketing of finance and banking, minimum 6 years experience in people management roles
- Prioritize work experience related to corporate customers
- Mimimum TOEIC 700 or equivalent