Director Corporate Marketing

Purpose of the Position To lead and drive Kangaroo's Corporate Marketing and Brand Strategy, strengthening the Group's brand positioning, reputation, and consistency across all touchpoints, while supporting overall business growth and corporate objectives.
Key Responsibilities
Develop and execute Corporate Brand Strategy, Brand Architecture, and Brand Positioning.
Lead PR, Media Relations, Corporate Communications, KOL/Influencer activities.
Develop and manage annual Marketing plans, budgets, KPIs/OKRs.
Lead crisis communication, corporate events, sponsorships, CSR, and internal communications.
Build, manage, and develop the Corporate Marketing team.
Partner with CEO/BOD and cross-functional teams on key corporate brand and communication initiatives.
Requirements
Bachelor's degree or above in Marketing, Communications, Business Administration, or related fields.
5+ years of experience in Marketing Director, Corporate Marketing Director, Corporate Brand Director, or equivalent roles.
Strong experience in Corporate Brand Strategy, Brand Architecture, PR/Media, and Corporate Communications.
Proven experience in budget management, KPI/OKR management, team leadership, and strategic planning.
Strong experience in crisis communication, corporate events, CSR/sponsorship, and internal communications.
Strong strategic thinking, leadership, communication, and stakeholder management skills;
experience working with CEO/BOD is highly preferred.