Ecommerce Manager

Job Summary
Reporting to the Division leader, the E-commerce Leader leads the entire E-commerce strategy and ensures its proper implementation. His/Her role is to scale E-Commerce business by building e-com fundamentals to deliver incremental growth by providing eShoppers with unique Online offers & experiences. This role is both tactical and strategic in nature and will continue to expand as omnichannel and e-retail evolves.
Key Responsibilities
1) Sales Planning, Execution, and Growth:
- Size E-Commerce landscape, define E-shopper journey and prioritise touch point and right channel strategy
- Develop and insure perfect on-line execution (Content, Availability, Right assortment, Trade E-Marketing and Search) to drive platform performance in terms of business growth and build brand penetration in E-commerce
- Lead conversion rate and optimisation through online activities/ campaigns including testing, customer journey analysis, online surveys/customer feedback, cart abandonment analysis, and consumer segmentation
- Put in place methodology to better track E-commerce sales across different customers and implement Monthly e-commerce scorecards with relevant KPI to maintain customer satisfaction and business efficiency
- Audit content on quarterly basis for your retail customers to ensure optimised and complete digital shelves
- Specifically for e-commerce pure players, responsible for meeting sales growth and profitability goals by directly interfacing with them for sell in, planning and partnership development
- Seek opportunity to grow in other online channels and define and develop core processes of E-Commerce operations
- Manage stocks for Ecommerce, define suitable assortment for each Platform and coordinate with internal departments or 3rd party service partners to ensure deliverables in timely manner
- Keep track on operational KPI, flagging underperforming areas, giving recommendation to close gaps, and seeking opportunity to improve end to end process
- Utilize data to monitor the performance and present insights and recommendations to management and responsible for developing marketing tools for the platform and define target products/ keywords/ cross selling frame
2) E-Com Coordinator across organization:
- Collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies
- Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy
- Oversee the management of Livestream Studio operations to ensure smooth execution of livestream events.
- Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability
- Lead and oversee large-scale eCommerce projects, ensuring successful execution and alignment with business objectives.
- Inspire, mentor, and guide the eCommerce team to achieve goals, fostering a collaborative and high-performing work environment.