Ecommerce Media Assistant ManagerCÔNG TY CỔ PHẦN SỮA QUỐC TẾ - IDP

SHOPPER CONVERSION (ONSITE & OFFSITE)
• Build digital marketing strategies to drive the eCommerce business growth on marketplace: Lazada, Shopee, TikTok and new online business models for onsite and offsite
• Manage all digital activities from traffic acquisition, A/B testing to conversion and retention for each ecommerce platform
• Execute on strategies that drive improvements including click rate, conversion rate, ROAS, CPC, customer acquisition cost with related platform and brand-owned campaigns
• Collaborate with eCommerce platforms to buy Visibility package
• Execute onsite marketing solutions on Lazada, Shopee and TikTok
• Execute traffic-based paid media campaigns to bring external traffic to our SIS page.
• Develop campaign calendar and oversee social media pages and ecommerce pages.
• Research products, services, and current Ecommerce & Marketing strategies to identify new opportunities.
• Analyze relevant eCommerce and internal 1st Party data to create data driven marketing plan and optimization items to achieve eCommerce KPIs.
• Work closely with internal stakeholders to ensure effective media plan.
• Establish SOP and best practice in digital marketing.
• Budget management, project management & forecasting.
• Weekly reporting on activity, KPIs and budget.
DIGITAL SHELF
• Make sure that the assortment and commercial strategy reflected in digital marketing plan.
• Work closely with internal stakeholders to ensure perfect eContent (Perfect store online).
• Manage our eContent to optimize organic search performance