Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:
Mô tả công việc
SHOPPER CONVERSION (ONSITE & OFFSITE)
• Build digital marketing strategies to drive the eCommerce business growth on marketplace: Lazada, Shopee, TikTok and new online business models for onsite and offsite
• Manage all digital activities from traffic acquisition, A/B testing to conversion and retention for each ecommerce platform
• Execute on strategies that drive improvements including click rate, conversion rate, ROAS, CPC, customer acquisition cost with related platform and brand-owned campaigns
• Collaborate with eCommerce platforms to buy Visibility package
• Execute onsite marketing solutions on Lazada, Shopee and TikTok
• Execute traffic-based paid media campaigns to bring external traffic to our SIS page.
• Develop campaign calendar and oversee social media pages and ecommerce pages.
• Research products, services, and current Ecommerce & Marketing strategies to identify new opportunities.
• Analyze relevant eCommerce and internal 1st Party data to create data driven marketing plan and optimization items to achieve eCommerce KPIs.
• Work closely with internal stakeholders to ensure effective media plan.
• Establish SOP and best practice in digital marketing.
• Budget management, project management & forecasting.
• Weekly reporting on activity, KPIs and budget.
DIGITAL SHELF
• Make sure that the assortment and commercial strategy reflected in digital marketing plan.
• Work closely with internal stakeholders to ensure perfect eContent (Perfect store online).
• Manage our eContent to optimize organic search performance
Yêu cầu
• Bachelor's degree in Business, Marketing or related field
• 5+ years of digital marketing/media from brand site for eCommerce, preferably from marketplace platforms or MNC eCommerce Digital Marketing role of FMCG companies
• Strong knowledge of various aspects of digital marketing: digital media, eContent, digital customer research.
• Firm understanding of Ecommerce marketing solutions and all performance marketing tactics and metrics (CPM, CPI, CPA, CPC)
• Strong expertise in all forms of bidding media (Facebook, Instagram, TikTok, YouTube, Google and other social platforms)
• A proven track record of successful marketing campaigns
• Excellent written & verbal communication skills
Quyền lợi
Thưởng
Lương tháng 13 & thưởng kết quả kinh doanh (theo kết quả kinh doanh hàng năm)
Chăm sóc sức khoẻ
Khám sức khỏe định kỳ
Cơ hội du lịch
Team building hàng năm
Thông tin khác
NGÀY ĐĂNG
21/06/2024
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Dịch Vụ Ăn Uống > Quầy Bar/Đồ Uống/Phục vụ
KỸ NĂNG
Adaptive Thinking, Problem Management, Change Management, Pressure Control, Leadership Mindset
LĨNH VỰC
Hàng tiêu dùng
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không hiển thị
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Thông tin chung
- Ngày hết hạn: 21/07/2024
- Thu nhập: Thỏa thuận
