ELearning Content Designer/R&D Specialist (Edtech)

ABOUT STEP UP & PIKA ROBOT
Step Up Education is a leading EdTech company in Vietnam, serving over 4 million learners
through an ecosystem of English learning products including the bestselling book Hack Não
1500, the top-ranked communication app The Coach and a proprietary pronunciation-check engine processing tens of millions of requests monthly.
Our latest product, Pika Robot, is an AI-powered learning companion designed for primary school children. Pika is not just a toy, it is a personalized tutor that integrates AI, ASR, IoT, and Multi-Agent Systems to create a natural, safe, and effective English learning environment at home.
Built on three strategic pillars:
• Emotional connection - Pika has its own personality, remembers the child's preferences,
and builds daily engagement naturally.
• Adaptive learning - Pika continuously analyzes performance and adjusts difficulty to keep
every child in the optimal learning zone.
• Habit formation - Using the Hook Model, Pika turns learning into a sustainable daily habit
through short-term rewards, long-term goals, and parental involvement.
I. RECRUITMENT DETAILS
Position Learning Content Designer - Product Pika Robot
Start Date: June 2026
Working Hours 08:30 AM - 6:00 PM | Mon-Fri | Weekends off
Location: Nam Trung Yen Urban Area, Cau Giay, Hanoi
II. JOB DESCRIPTION
We are looking for a Learning Content Designer who can translate educational standards into engaging, child-friendly digital learning experiences for Pika Robot. You will own the content pipeline from research and design to quality control and iteration, ensuring every lesson on Pika is age-appropriate, genuinely fun for primary school kids and meets pedagogical standards.
Key Responsibilities
1. Curriculum Research & Alignment
• Conduct learner needs analysis for children aged 6 - 11, including learning behavior
research and parent/teacher insight gathering.
2. Learning Content Development
• Design and develop structured lesson content for Pika including lesson flows,
vocabulary sets, conversation scripts, interactive exercises, and real-world scenarios aligned to school-level English learning outcomes.
• Create content that complements what children are learning in class (school-support
angle), not just standalone English practice.
• Develop Cambridge-aligned content tracks as an extended learning pathway for ones
targeting international certifications.
• Write content that is conversational, natural, and appropriate for AI-driven voice interaction
with young learners.
3. Digital & Interactive Content Design
• Transform traditional lesson structures into engaging digital formats: mini-games, dialogue
simulations, story-based activities, and challenge-reward sequences.
• Design content experiences that leverage Pika's unique hardware and AI capabilities (voice
interaction, memory, adaptive response).
• Apply Hook Model principles to build content loops that sustain daily engagement.
4. Quality Control & Effectiveness Measurement
• Develop and implement QC checklists covering pedagogical accuracy, language
appropriateness, and child engagement criteria.
• Build and maintain metrics to track content effectiveness: completion rates, learning gain
indicators, re-engagement patterns.
• Iterate content based on user data and feedback from children, parents, and educators.
5. Cross-team Collaboration
• Work closely with the tech team to ensure content is implemented correctly within Pika's AI
and app interface.
• Contribute to R&D on new content formats, interaction models, and learning methodologies
for the Pika ecosystem.