Senior Copywriter

Working Office: Hai Ba Trung, Sai Gon Ward, HCMC
Working Time: 9.00 AM - 6.00 PM | Monday - Friday
Please attach your Portfolio within application for our consideration.
We're looking for a Senior Copywriter who can own ideas from brief to execution - crafting sharp copy, strong concepts, and culturally relevant campaigns.
This role blends creativity and strategy, requiring someone who understands consumer insights, media trends, and campaign objectives. You'll collaborate across teams, lead junior creatives, and help bring big ideas to life across social, digital, and IMC productions.
Roles & Responsibilities:
Mastering the Copy & Craft: Take full ownership of copy briefs, translating them into a very high standard of copywriting across all formats (compelling TVC/video scripts, campaign taglines, engaging social content...)
Ideation & Pitching: Spearhead creative brainstorms with internal teams and partner directly with clients to decode briefs, shape strategic narratives, and pitch ideas with conviction.
Cross-Functional Synergy: Partner closely with the Planning team and Social Lab to elevate, refine, and bring "Big Ideas" vividly to life across all consumer touchpoints.
Trend-Driven Creative Strategy: Develop forward-thinking creative directions that seamlessly align with evolving media landscapes, culture shifts, and real-time social conversations.
Objective-Led Solutions: Demonstrate a crystal-clear understanding of business and campaign objectives, crafting smart creative strategies designed to deliver measurable impact.
Production Oversight: Showcase strong cross-format production expertise, guiding diverse execution types, from high-end video and large-scale events to immersive digital and social productions.
Visual sensibility: Demonstrate strong visual taste and cultural awareness, with the ability to recognize what feels fresh, distinctive and right for the brand. Contribute actively to visual storytelling, references, treatments and creative direction - not just copy execution.
Agile Project Management: Juggle multiple projects simultaneously with ease, maintaining high standards while switching seamlessly between fast-paced tasks and shifting priorities.
Culture of Collaboration: Foster a dynamic team environment by championing fresh ideas, encouraging open contribution, and building synergy across departments.
Creative Leadership: Lead and mentor a dedicated Creative team (Junior Copywriters, Interns) on key projects, guiding their output and inspiring their growth.
Candidate Profile:
We would like to hear from those who have:
At least 4 years of working experience in the same role.
Significant experience in professional, commercial projects related to many industries, especially FMCG.
A persuasive and confident approach to creativity.
Diverse copywriting: Craft compelling copy that resonates with diverse audiences across various categories.
Strong conceptual thinking.
Good at strategic thinking:
+ Develop and implement creative approaches aligned with campaign objectives
+ Consumer insight generation.
Production management skillset:
+ Oversee the end-to-end production process, ensuring timelines and quality standards are met.
+ Collaborate effectively with cross-functional teams to bring creative visions to life.
Have excellent interpersonal and communication skills.
Fluent in English.
Effective team management capabilities.
Keen attention to detail and timescales.
Familiarity with creative processes and techniques.
Benefits You Have:
Competitive salary and compulsory schemes of social, and health insurance.
Health care policy included PVI health insurance and annual medical examination.
Company incentive trips and vacations.
Specific career path and opportunities to learn different aspects of the business.
Dynamic, creative, and open working environment.
**Please attach your Portfolio within application for our consideration. Thank you.**