Future Product Marketing Manager Program

ABOUT THE ROLE
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.
The first large-scale recruitment program exclusively for GenZ who want to become a Product Marketing Manager. Our fast track training program will provide you with the expertise in product research, target audience analysis, copywriting and content strategy to generate the most effective digital/ product marketing content, including social media ad content and product descriptions. Reporting to our Marketing Manager, you will collaborate with our in-house teams (Graphics, Video, Performance Marketing, etc.) to make your ideas become reality, bringing added value to the customer and our business.
This is a challenging but exciting digital content marketing position that will expand your horizons in digital/ product marketing. As a result, you will be rewarded and appreciated accordingly. Now the answer is up to you: Are you ready to join the crew?
WHO IS YOUR MENTOR?
1. Head of Marketing
2. Sale & Marketing Manager
3. Content Manager
4. Product Marketing Experts
PROGRAM ROADMAP
Step 1: Crossian Aptitude Test
Step 2: Interview
Step 3: Fast-track Onboarding Program
• Step 3.1: Knowledge training in D2C Business model, Acquisition Funnel & Management know-how
• Step 3.2: Knowledge training in Product content creation framework & Product fit market approach
• Step 3.3: Training in Product development life cycle
• Step 3.4: On job
Step 4: Become a Product Marketing Manager
WHAT WILL YOU DO
Market Research
• Conduct in-depth market research to identify product-market fit, leveraging data analysis and information-gathering skills to understand market trends, customer behavior, and product opportunities.
Content Strategy and Planning
• Be the market guru, identifying US customer trends, consumer preferences, and competitor move
• Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in
Content Creation and Distribution
• Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites
• Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results
Analytics and Performance Optimization
• Keep a keen eye on digital content performance and metrics, optimizing for conversions
• Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate
Cross-functional Collaboration
• Collaborate with Graphics and Video teams, and other creators to make visually impactful content
• Collaborate with in-house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs
• Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness