Game/App Optimizer | Performance Marketing Specialist

Job roles:
The Game/App Advertising Optimization Specialist is responsible for deploying and optimizing daily advertising campaigns for game clients across international platforms. This position plays a critical role in maximizing return on advertising spend (ROAS) and scaling user acquisition for game products in international markets.
Key responsibilities:
- Deploy and optimize daily advertising campaigns for game clients on international platforms (Google, Meta, TikTok, Moloco) and other advertising channels
- Develop advertising strategies, budget allocation plans, and KPI evaluation models based on game characteristics and business objectives
- Analyze advertising effectiveness using data-driven insights and measurement platforms (AppsFlyer, Adjust); propose optimization strategies and comprehensive implementation plans throughout the product lifecycle
- Proactively collaborate with the creative team to propose content direction and improve advertising assets; ensure alignment between creative style, gameplay presentation, and targeting strategy; demonstrate proficiency in AI tools and advertising content production processes
- Conduct regular advertising data reports, performance reviews, and strategy assessments; independently participate in client meetings and present proposals and solutions for medium to large-scale projects