Google Performance Marketing Specialist (Global Ecommerce)

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ABOUT THE ROLE
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.
As our Google Performance Marketing Specialist, you'll be in charge of developing and executing performance-driven advertising campaigns on Google. Your expertise will be instrumental in optimizing campaigns, maximizing return on ad spend, and driving customer acquisition and retention. We're seeking someone with a strong background in Google performance marketing and a proven track record of achieving significant growth and driving results.
WHAT YOU WILL DO
Plan and execute performance marketing strategies on Google platform to acquire customers and boost customer lifetime value.
Plan, set up, and optimize Google advertising campaigns effectively.
Dive deep into campaign data to identify key performance indicators (KPIs), track campaign success, and make data-driven decisions for optimization.
Collaborate closely with our creative, and product & content teams to ensure seamless campaign execution and cohesive messaging.
Create & Build Google Ads Asset align with Performance Data Insights, Content Angle, and Audience Target.
Test and iterate ad creatives, signal segments, and campaign strategies to continuously improve performance and maximize return on investment.
Provide regular reports to stakeholders, sharing insights, highlighting successes, addressing challenges, and identifying optimization opportunities.