HCM - CRM Automation Specialist

Marketing Automation
- Strategize customer journeys across both online and offline touchpoints to maximize lead and customer acquisition, retention, and growth strategies.
- Set key success factors and prioritize implementation plan of customer journeys based on impact.
- Manage execution of automation and communications across multiple channels including Email, Web push, App push, SMS, ZNS, chat and more for website Maison Online and multiple brand's domains.
- Design personalized and relevant communication strategies for different group of customers to deliver the campaigns to the right audiences, at the right frequency on the right channels.
- Own and constantly improve all automation rules and triggers for different leads and customer actions to meet target KPIs.
- Develop automations with customer activation/ re-activation projects including new lead welcome, converting leads into first time purchases, introducing new products, abandoned carts, increasing repeat purchases, upselling, and down selling products, generating referrals, cross selling relevant brands, collecting net promoter scores and more.
- Implement automatic message script and set automation flow for new followers for all ZOAs on Zalo channel.
Revenue generation & reporting
- Manage CRM and marketing automation dashboard to report on data growth by cohort, list, campaign performance, revenue, customer lifetime value & ROI.
- Tie in automation reporting from multiple sources including RFM, Loyalty, App, Customer service, Google analytics, Social, or other web analytics and more to effectively pull out the most.
Determine the best method to accurately measure revenue when factoring multiple sources and attributions