HCM - CRM Automation Specialist
Công Ty Cổ Phần Maison Retail Management International - Hà Nội
Địa điểm làm việc: Hồ Chí Minh
Hết hạn: 13/12/2024
- Chi tiết công việc
- Giới thiệu công ty
Thu nhập: 15 Tr - 18 Tr VND
Loại hình: Toàn thời gian
Chức vụ: Nhân viên
Kinh nghiệm: 2 năm
Mô tả công việc
Mô tả Công việc
1.JOB BRIEF
We are looking for a CRM Automation Specialist who has knowledge of data integration, workflow automation, and customer segmentation strategies to be responsible for driving multi-channel marketing automation campaigns, including email, SMS, push notifications, and in-app messaging, with a focus on customer engagement, customer retention growth to add most value in a customer's lifetime.
2.DETAILED JOB DESCRIPTION
Marketing Automation
Strategize customer journeys across both online and offline touchpoints to maximize lead and customer acquisition, retention, and growth strategies.
Set key success factors and prioritize implementation plan of customer journeys based on impact.
Manage execution of automation and communications across multiple channels including Email, Web push, App push, SMS, ZNS, chat and more for website Maison Online and multiple brand's domains.
Design personalized and relevant communication strategies for different group of customers to deliver the campaigns to the right audiences, at the right frequency on the right channels.
Own and constantly improve all automation rules and triggers for different leads and customer actions to meet target KPIs.
Develop automations with customer activation/ re-activation projects including new lead welcome, converting leads into first time purchases, introducing new products, abandoned carts, increasing repeat purchases, upselling, and down selling products, generating referrals, cross selling relevant brands, collecting net promoter scores and more.
Implement automatic message script and set automation flow for new followers for all ZOAs on Zalo channel.
Revenue generation & reporting
Manage CRM and marketing automation dashboard to report on data growth by cohort, list, campaign performance, revenue, customer lifetime value & ROI.
Tie in automation reporting from multiple sources including RFM, Loyalty, App, Customer service, Google analytics, Social, or other web analytics and more to effectively pull out the most.
Determine the best method to accurately measure revenue when factoring multiple sources and attributions.
Set key success factors and prioritize implementation plan of customer journeys based on impact.
Manage execution of automation and communications across multiple channels including Email, Web push, App push, SMS, ZNS, chat and more for website Maison Online and multiple brand's domains.
Design personalized and relevant communication strategies for different group of customers to deliver the campaigns to the right audiences, at the right frequency on the right channels.
Own and constantly improve all automation rules and triggers for different leads and customer actions to meet target KPIs.
Develop automations with customer activation/ re-activation projects including new lead welcome, converting leads into first time purchases, introducing new products, abandoned carts, increasing repeat purchases, upselling, and down selling products, generating referrals, cross selling relevant brands, collecting net promoter scores and more.
Implement automatic message script and set automation flow for new followers for all ZOAs on Zalo channel.
Tie in automation reporting from multiple sources including RFM, Loyalty, App, Customer service, Google analytics, Social, or other web analytics and more to effectively pull out the most.
Determine the best method to accurately measure revenue when factoring multiple sources and attributions.
1.JOB BRIEF
We are looking for a CRM Automation Specialist who has knowledge of data integration, workflow automation, and customer segmentation strategies to be responsible for driving multi-channel marketing automation campaigns, including email, SMS, push notifications, and in-app messaging, with a focus on customer engagement, customer retention growth to add most value in a customer's lifetime.
2.DETAILED JOB DESCRIPTION
Marketing Automation
Strategize customer journeys across both online and offline touchpoints to maximize lead and customer acquisition, retention, and growth strategies.
Set key success factors and prioritize implementation plan of customer journeys based on impact.
Manage execution of automation and communications across multiple channels including Email, Web push, App push, SMS, ZNS, chat and more for website Maison Online and multiple brand's domains.
Design personalized and relevant communication strategies for different group of customers to deliver the campaigns to the right audiences, at the right frequency on the right channels.
Own and constantly improve all automation rules and triggers for different leads and customer actions to meet target KPIs.
Develop automations with customer activation/ re-activation projects including new lead welcome, converting leads into first time purchases, introducing new products, abandoned carts, increasing repeat purchases, upselling, and down selling products, generating referrals, cross selling relevant brands, collecting net promoter scores and more.
Implement automatic message script and set automation flow for new followers for all ZOAs on Zalo channel.
Revenue generation & reporting
Manage CRM and marketing automation dashboard to report on data growth by cohort, list, campaign performance, revenue, customer lifetime value & ROI.
Tie in automation reporting from multiple sources including RFM, Loyalty, App, Customer service, Google analytics, Social, or other web analytics and more to effectively pull out the most.
Determine the best method to accurately measure revenue when factoring multiple sources and attributions.
Set key success factors and prioritize implementation plan of customer journeys based on impact.
Manage execution of automation and communications across multiple channels including Email, Web push, App push, SMS, ZNS, chat and more for website Maison Online and multiple brand's domains.
Design personalized and relevant communication strategies for different group of customers to deliver the campaigns to the right audiences, at the right frequency on the right channels.
Own and constantly improve all automation rules and triggers for different leads and customer actions to meet target KPIs.
Develop automations with customer activation/ re-activation projects including new lead welcome, converting leads into first time purchases, introducing new products, abandoned carts, increasing repeat purchases, upselling, and down selling products, generating referrals, cross selling relevant brands, collecting net promoter scores and more.
Implement automatic message script and set automation flow for new followers for all ZOAs on Zalo channel.
Tie in automation reporting from multiple sources including RFM, Loyalty, App, Customer service, Google analytics, Social, or other web analytics and more to effectively pull out the most.
Determine the best method to accurately measure revenue when factoring multiple sources and attributions.
Yêu cầu
Yêu Cầu Công Việc
Minimum Bachelor's Degree major in Business Administration, Marketing or related fields.
2+ years' experience in CRM or Marketing in Fashion retail is a plus.
Have experience in CRM tools (Insider, MailChimp, Salesforce, etc.)
Efficiency in Excel.
Strong analytical skills with great detailed-orientation.
Strong project management and organization skills.
Strive for impact and high performance. Hunger for success with a commitment to getting things done.
Good sense of design and style is a plus
Minimum Bachelor's Degree major in Business Administration, Marketing or related fields.
2+ years' experience in CRM or Marketing in Fashion retail is a plus.
Have experience in CRM tools (Insider, MailChimp, Salesforce, etc.)
Efficiency in Excel.
Strong analytical skills with great detailed-orientation.
Strong project management and organization skills.
Strive for impact and high performance. Hunger for success with a commitment to getting things done.
Good sense of design and style is a plus
Quyền lợi
Laptop
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Thông tin khác
Địa điểm làm việc
Hồ Chí Minh
189 Dương Bá Trạc, Phường 1, Quận 8, Thành phố Hồ Chí Minh
Hồ Chí Minh
189 Dương Bá Trạc, Phường 1, Quận 8, Thành phố Hồ Chí Minh
Thông tin chung
- Thu nhập: 15 Tr - 18 Tr VND
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 13/12/2024
Giới thiệu công ty
Được thành lập vào năm 2002 Công ty Cổ phần Maison (Maison) đã nhanh chóng trở thành một trong những công ty phân phối thời trang lớn nhất trong việc giới thiệu các thương hiệu thời trang cao cấp và sang trọng tại Việt Nam. Sau thành công ngoài mong đợi của cửa hàng đầu tiên, hiện Maison đang là ngôi nhà chung của hơn 18 thương hiệu đình đám thế giới. Dự báo sẽ có nhiều thương hiệu mới được ra mắt vào năm 2022, thổi vào thị trường Việt Nam những giấc mơ thời trang bất tận.
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