[hcm] DIGITAL MARKETING EXECUTIVE (e-commerce department)

Mô tả Công việc
Primary objective
- Planning and implementing digital ads platform such as Facebook, Tiktok, YouTube, Google ...
- monitoring vendor and agency
- Optimize performance marketing to improve the traffic to website, improve sales and minimize media expense.
Key Activities
- Based on business objectives and customer behavior make a valuable digital plan to increase web/app traffic and push the sale
- Implementing digital ads with performance agency
- Manage content team to deploy website content and ensure that following brand guidelines
- Have experience in CRM, CDP, Automation
- Optimize UX/UI to EC site & customer shopping experience
- Support digital marketing activities
- Other duties
ROLE AND RESPONSIBILITIES
Digital ad (40%)
- Make a plan to run digital ads suitable for each campaign, and each customer subject in order to support increasing brand recognition and boosting sales revenue of AeonEshop.
- Manage the implementation and optimization of ads on platforms such as Facebook, Google, Tiktok, Instagram,...
- Manage/ Monitor performance Ads, website experiences with the agency
- Utilize CRM to maximize customer life time value (LTV).
Website (20%)
- Analyze user behavior: Analyze and plan on improving the user interface, usser experiences (UX/UI).
- Manage content team to deploy website content and ensure that following brand guidelines, SEO requirement, campagin.
- Improve the usability, design, content and conversion of the company website.
Report (20%)
- Take responsibility of digital reports such as weekly report, monthly report, yearly report base on website, app, digital ads
- Propose products, programs arcording to analysis from the system
Other duties (10%)
- Other tasks assigned by EC Manager
- This job description will be reviewed yearly to adapt with business' demand
- Training digital knowledge to internal team