[HCM] Marketing Creative Specialist

The Marketing Creative Specialist is a versatile role within our marketing team, responsible for developing and executing innovative and visually compelling content to support our brand strategy and marketing initiatives across both dine-in and delivery channels. This role requires a talented individual with a diverse skill set encompassing graphic design, photography, menu development, marketing strategy, activation, and entrepreneurial thinking.

HOW YOU WILL DO IT ?

1. Content Creation and Graphic Design:
- Create visually appealing and engaging content for dine-in and delivery marketing channels, including social media, website, print materials, digital advertisements, and food delivery platforms.
- Develop graphic design assets, including menus, posters, banners, social media visuals, and other marketing collateral for both dine-in and delivery.
- Ensure consistency in brand messaging, visual identity, and design standards across all marketing materials for both dine-in and delivery channels.

2. Photography and Visual Content:
- Capture high-quality photographs of food, restaurant ambiance, and other relevant imagery for dine-in and delivery purposes.
- Edit and retouch photos to enhance visual appeal and maintain brand standards for both dine-in and delivery channels.
- Collaborate with the marketing team to curate a library of visual assets specifically tailored for dine-in and delivery marketing needs.

3. Menu Development and Optimization:
- Collaborate with culinary teams to develop innovative and visually appealing menus for dine-in and delivery, considering the unique requirements of each channel.
- Conduct market research and competitor analysis to identify menu trends and opportunities for differentiation in both dine-in and delivery offerings.
- Regularly review and update menus for both dine-in and delivery based on customer feedback, market trends, and business objectives.

4. Brand Strategy and Activation:
- Contribute to the development and implementation of brand strategies and campaigns that cater to both dine-in and delivery audiences.
- Collaborate with cross-functional teams to ensure consistent brand messaging and alignment across dine-in and delivery marketing touchpoints.
- Assist in planning and executing marketing activations, such as events, promotions, and partnerships, to drive brand awareness and customer engagement for both dine-in and delivery channels.

5. Entrepreneurship and Critical Thinking:
- Identify opportunities for innovation and continuous improvement within dine-in and delivery marketing strategies and tactics.
- Analyze market trends, consumer behavior, and competitive landscape specific to both dine-in and delivery to inform marketing decisions.
- Demonstrate creative problem-solving skills and think strategically to address marketing challenges and drive business growth for both dine-in and delivery.

WHO YOU ARE ?

- Proven experience in graphic design, photography, menu development, and marketing strategy development for both dine-in and delivery channels.
- Proficiency in graphic design software (e.g., Adobe Creative Suite) and photography editing tools.
- Strong understanding of branding principles and visual identity for both dine-in and delivery.
- Excellent entrepreneurial mindset, critical thinking, and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong communication skills and ability to collaborate effectively with cross-functional teams.

JOIN US, LET'S SEE WHAT WE CAN OFFER

- Competitive salary & allowances
- Private healthcare insurance
- Internal discount (-50%) for brands of Pizza 4P's, Ippudo, About Life Coffee, etc
- 13th month salary