[HCM] MARKETING EXECUTIVE/ CHUYÊN VIÊN MARKETING (MÉTAPHORE) (6-MONTH CONTRACT) urgent

JOB TITLE: [HCM] MARKETING EXECUTIVE/ CHUYÊN VIÊN MARKETING (MÉTAPHORE) (6-MONTH CONTRACT)
Company : Tam Son International
Deadline : 31-08-2026
Level : Professional
Address : Métaphore Store
Number of Headcount : 1
POSITION OVERVIEW The Marketing Executive is responsible for driving Metaphore's online growth through paid advertising, digital marketing, customer acquisition, and marketing operations.
This role also supports the execution of Metaphore's marketing strategy while maintaining the brand's premium positioning across all digital platforms; and be responsible for executing, optimizing and supporting the creative vision, visual identity and content direction defined by the Creative Director.
JOB DESCRIPTION
1. Performance Marketing (Primary Responsibility)
Plan, launch and optimize Meta advertising campaigns (Facebook & Instagram).
Manage advertising budgets efficiently to maximize return on investment (ROAS).
Create and test different audiences, creatives and campaign structures.
Monitor campaign performance daily and continuously improve results.
Develop retargeting campaigns to increase conversions and customer retention.
Produce weekly and monthly advertising performance reports with actionable insights.
2. Digital Marketing Support
Support the execution of Metaphore's social media strategy.
Schedule and publish approved content across all social platforms.
Adapt content into different formats suitable for Instagram, Facebook, TikTok and other channels.
Assist with content editing including reels, short-form videos and basic graphic design.
Maintain consistency across all digital touchpoints.
Creative concepts, brand direction and final content approval remain under the Creative Director.
3. Website & E-commerce
Update website products, collections and promotional campaigns.
Ensure product information is accurate and up to date.
Monitor website performance and customer journey.
Support SEO improvements and Google Business Profile updates.
Coordinate with external website developers when required.
4. Community Management & Customer Experience
Respond promptly to customer inquiries across all online channels.
Assist customers with product recommendations and online orders.
Coordinate with retail teams regarding customer requests and deliveries.
Encourage customer reviews and maintain excellent online customer service.
5. Marketing Analysis & Reporting
Track key marketing KPIs including: ROAS, Cost per Purchase, CTR, CPC, Conversion Rate, Website Traffic, Customer Acquisition Cost
Prepare weekly and monthly performance reports.
Provide recommendations for improving campaign effectiveness.
6. Market Research
Monitor industry trends, competitors and consumer behaviour.
Research new digital marketing tools and advertising opportunities.
Identify new growth opportunities for Metaphore.
7. Other Duties
Support marketing events, product launches and brand collaborations.
Work closely with the retail and creative teams to ensure smooth execution of campaigns.
Perform other marketing-related tasks assigned by the Line Manager.
JOB REQUIREMENT
1. Core Competencies
Strong analytical mindset
Organized and detail-oriented
Proactive and self-motivated
Creative problem-solving
Ability to work independently
Strong sense of responsibility
2. Skills
Meta Business Manager
Facebook & Instagram Ads
Google Analytics (GA4), Google Business Profile
Basic Photoshop/ Canva
CapCut/ Adobe Premiere Pro
Microsoft Excel/ Google Sheets
WooCommerce or Shopify, basic SEO knowledge, email Marketing, TikTok Ads are preferred
Excellent communication skills
Excellent written and spoken English
3. K****nowledge & Qualification:
Minimum 2 years of experience in Digital Marketing or Performance Marketing
Proven experience managing paid advertising campaigns
Experience working with premium, lifestyle, fashion, design or luxury brands is highly preferred
Strong understanding of social media advertising and customer acquisition
Experience with photography or video editing is an advantage
WHAT WE OFFER
Competitive salary packages with fixed 13th-month salary and performance bonus
Premium health care insurance
Annual performance review
Sponsored sports activities
Training section and rotation opportunities within subsidiaries
Discount of 30-50% for Group's products
Professional and creative working environment with up-to-date equipment
ABOUT US
Tam Son International JSC is a member of the Openasia Group, a multi-industry investment group established in 1994 in Vietnam.
Established in 2005, Tam Son serves as a bridge between the elite class in Vietnam and global luxury brands, celebrating creativity and values deeply rooted in craftsmanship. With a reputation built overtime, Tam Son continually expands its brand portfolio, asserting a strong position in the fields of Fashion, Watches & Jewelry, Lifestyle and Beauty. Gradually, Tam Son evolves into a curator of premium experiences, honoring beauty and becoming our customers' companion to discover inspiration.
Level
Professional
TYPE
Full-time
CAREER
Retail & Operations
Deadline
31-08-2026