[HCM] Trade Marketing Associate Manager (Channel Development - GT)

Mô tả Công việc
1. Main Purpose
The purpose of the Associate Manager, Channel Development - TOFT is to develop trade marketing plans and customer activity plans to drive distribution & sales volume; drive trade marketing agenda within TOFT sub-channel to ensure that company meet short & mid-term growth objectives.
2. Accountabilities
Lead the development of the channel & category plan for assigned sub-channels:
Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers, sub-channels
Develop channel initiatives that support category/channel growth
Identify opportunities and develop monthly/quarterly/yearly trade program
Develop and review the Channel guideline with all stakeholders to drive right pricing and assortment, brand visibility and to track execution of the guideline in market with assistance of Value Management and Sales Development (FIT) team
Work with Channel Operations team & Sales team to ensure excellence in in-store execution.
Define and leverage channel insight, competitors update & channel opportunity in to trade program plan by integrating with Channel Operation team.
Work out the brief for agencies
Develop and execute all channel & category, schematic shopper promotions:
Lead scheme proposal and execution
Lead the communication to internal and external stakeholders on the scheme
Conduct ROI and post-promotion evaluation.
Facilitate information sharing, best practices and joint initiatives with other sub-channels
Budget Management
Responsible for ensuring the effectiveness of trade marketing budget and control to execute aligned trade activities within given budget via analyzing, managing, tracking trade marketing budget spend.
To ensure compliance with all regulatory systems of the company