[HCM] TRADE MARKETING SENIOR SPECIALIST (Modern On Trade)

Mô tả Công việc
* Main purpose: The purpose of the Senior Specialist, Channel Operations (Modern On Trade) is to develop and execute regional trade and channel-specific trade marketing plans; work closely with the sales front-line team, brand ambassador team to contribute significantly to the achievement of channel & region objectives.
* Accountabilities:
- Conduct monthly/quarterly briefings to deploy trade programs: Promotion, Activation, Visibility, Loyalty... to Field sales and BA teams
- Develop timeline and action plan to implement trade activities in field, make sure trade marketing activities deliver OTIF in field
- Follow up all of trade activities program to make sure implementation as right directions in field
- Collaborate with sales teams to ensure trade marketing activities are tailored to account-specific goals and needs
- Strengthen trade marketing plans by collecting and reporting data and insights on customer and trade environment issues and trends.
- Execute trade marketing activities for all our brands, taking full responsibility for trade marketing activations in assigned regions.
- Conduct monitoring and evaluation of trade promotion result and follow up plan.
- Measure and evaluate the effectiveness of trade marketing initiatives to ensure sustainable business profit growth.
- Propose tailor-made trade marketing activities and program for assigned region for business growth
- Provide other task to support to team and handle ad-hoc tasks as assigned