Head of Growth

About us
Yeori is a brand of Eryson Aesthetics Vietnam Co., Ltd (a member company of Ocany), operating in the cosmetic retail sector. Yeori aims to build a retail ecosystem for beauty products, offering customers diverse choices for skincare and beauty care. With a strong development orientation in the Beauty & Cosmetics field, Yeori is gradually expanding its business operations and building a professional, dynamic team to accompany the company in its next phase of growth.
Role overview
Responsible for building and managing YEORI's overall revenue growth system, including team development, omnichannel sales strategies, performance management, and business optimization. The role focuses on sustainable revenue growth, CAC control, conversion rate improvement, and developing a scalable sales system.
A. Responsibilities
1. Business Planning
Develop annual and monthly revenue plans, allocate budgets, and set revenue targets across sales channels.
Monitor Actual vs. Target performance and proactively develop action plans to address revenue shortfalls.
2. Sales Team Building & Management
Establish team structure, delegation of authority, compensation schemes, KPIs, collaboration processes, and performance dashboards.
Train, coach, and develop the sales team.
3. Omnichannel Sales Strategy
Develop and execute sales strategies across Telesales, Affiliate/KOC, E-commerce, and D2C channels.
Take ownership of revenue, conversion rates, promotions, campaign calendars, and business performance across channels.
4. Data-Driven Performance & Sales Funnel Management
Monitor key metrics, including CAC, CPL, ROAS, AOV, LTV, and Contribution Margin.
Identify bottlenecks in the sales funnel and implement timely optimization strategies.
5. Periodic Reporting
Prepare and present regular business performance reports to management.
6. Other Responsibilities
Perform other tasks as assigned by the Board of Directors (BOD).
B. Requirements
Education & Experience
Bachelor's degree or higher in Business Administration, Commerce, Marketing, or related fields.
At least 3 years of experience in a similar leadership role.
Candidates with hands-on experience building and scaling business systems in Cosmetics, Skincare, Dietary Supplements, Consumer Health, or FMCG/D2C are preferred.
Proven experience building sales teams and scaling revenue through Telesales, TikTok Shop/Shopee, and Affiliate networks.
Skills & Competencies
Strong understanding of Digital Performance Marketing, including Meta Ads and TikTok Ads, with the ability to interpret data and evaluate campaign effectiveness.
Experience managing large Performance Marketing budgets.
Direct ownership of Revenue and CAC performance.
Commercial Thinking: Strong understanding of financial fundamentals, profit margins, and Customer Lifetime Value (LTV).
Data-Driven: Ability to make informed decisions based on data and performance insights.
Growth Mindset: Continuously experiment and explore new growth opportunities.
Leadership: Build, lead, and foster accountability within the team.
Execution: Translate strategies into practical actions and deliver measurable results.
C. Benefits
Competitive base: 35mils - 45 mils
Performance-based KPI bonus in accordance with the Company's policies.
Lunch allowance.
13th-month salary bonus (subject to the Company's business performance).
Full participation in Social Insurance, Health Insurance, Unemployment Insurance, and Occupational Accident & Occupational Disease Insurance in accordance with applicable regulations.
Participation in company activities and events.
Seniority allowance.
Professional and dynamic working environment.
Opportunities for career development with a clear and open career advancement path.
Office: 134 - 136 Street 6A, Dai Phuc Residential Area, Binh Hung Ward, Ho Chi Minh City
Working hours: 8am - 5pm, Mon to Fri, 8am - 12pm, work a half-day on Saturday