Head of Marketing (B2B SaaS/ Global Market)

About Us:
UpPromote is a premier SaaS provider and the leading affiliate marketing solution on the Shopify App Store. Our mission is to redefine how e-commerce brands scale by providing an all-in-one platform for affiliate, influencer, and referral marketing. We are looking for a strategic and proactive Marketing Manager to join our fast-paced team, play a pivotal role in delivering high-quality solution that thousands of global merchants rely on every day.
Role Context
This role reports directly to the CGO/CMO. You will co-own marketing strategy at the leadership level and lead a cross-functional marketing team (Content, SEO, Performance, Growth, Partnership). The immediate focus is acquisition - building the funnel that brings the right merchants in. As that foundation is validated, the role expands to full-funnel ownership including activation and lifecycle marketing.
Job Description:
Responsibilities:
Strategy Co-ownership Partner with the CGO/CMO to define yearly/quarterly marketing strategy, including segment prioritization, channel mix, and OKR setting. You are expected to challenge assumptions, bring data, and own the logic behind decisions.
Team Leadership & Capability Building Lead and develop a team spanning Content, SEO, Performance, Growth, and Partnership. The team is transitioning into new territory - high-GMV brand acquisition and segment-led marketing.
Segment-Led Marketing Execution Drive marketing programs built around merchant segments - mass market retention and high-value merchant acquisition are parallel tracks with different funnels, messaging, and success metrics. You own the logic connecting segment insight to channel execution.
Performance & Channel Ownership Oversee SEO, paid acquisition, content marketing, lifecycle/email, and partnership channels. Make resource allocation decisions across channels based on data, not inertia. Own the CAC and MRR contribution at leadership level.
Data-Driven Decision Making Set the analytical standard for the team. Surface insights that drive strategic decisions, not just reporting what happened, but diagnosing why and recommending what's next. Expected to work fluently with funnel metrics, cohort data, and B2B SaaS KPIs (CAC, LTV, activation rate, churn contribution).
AI Integration Actively lead the team's AI experimentation roadmap. Each function under Marketing runs structured AI experiments each quarter. You define the framework, set the standard, and scale what works.
Reporting & OKR Management Own the marketing OKR set. Report progress to senior leadership with clarity - what moved, what's blocked, what decision is needed. No vanity metrics.
Requirements:
Non-negotiable:
3 years in growth or performance marketing, with at least 1 years in a team leadership role
Demonstrated experience in B2B SaaS - fluent in MRR, CAC, LTV, activation, and churn metrics (not just campaign CTR/ROAS)
Proven ability to build and structure a marketing team - not just manage one
Strong analytical capability: can run a root cause analysis, not just read a dashboard
Experience developing marketing strategy, not just receiving it
AI-literate: actively uses AI tools in day-to-day work and has opinions on where it adds real leverage
Strong advantage:
Experience with the Shopify ecosystem or e-commerce SaaS
Familiarity with affiliate or influencer marketing mechanics
Has worked in a high-growth environment where the playbook didn't exist yet
Why UpPromote?
Salary: upto 60M (negotiable)
Salary review every 6 month Performance-based bonus 13th-month
12 official leave days/year (accumulated leave days or transferred payment as requested)
Team building/Holiday events Annual company trip
Dancing classes, swimming, gym training, and other activities sponsored by the company
Work on cutting-edge Shopify apps with a talented team.
Additional Information:
Locations: 4th Floor, V4 - Home City Building, 177 Trung Kinh Street, Yen Hoa Ward, Cau Giay District, Hanoi, Vietnam
Working Hours: 8:30 AM - 6:00 PM (Lunch Break: 12:00 PM - 1:30 PM)
Web: [protected info]
Contact: ( 84) 975 585 525