Head of Marketing

Our Company reflects the diversity of our employees. At TotalEnergies, the wide variety of talents drives our competitiveness, our ability to innovate, and our attractiveness. Therefore, we welcome differences in age, disability, gender reassignment, pregnancy/maternity, race, religion, beliefs, sex, sexual orientation, and family/parental status. We believe Diversity makes us better.
*Key Activities:
1. Strictly follow the company HSE standard in daily work.
2. Objectives of the role:
• In charge of both LPG (Liquefied Petroleum Gas) and Lubricants marketing activities.
• Marketing is also in charge of Digital projects - both LPG (Liquefied Petroleum Gas) and Lubricants.
• Strategy: turn business objectives into a robust and effective marketing strategies to help business achieve its goals.
• Marketing plans: develop and execute comprehensive marketing plans to drive brand awareness and profitability.
• Establish positioning, identify target audiences, and develop direct marketing plans with specific objectives across different channels and segments.
• Lead the execution of direct marketing programs from start to finish, leveraging internal support and driving collaboration.
• Work collaboratively with a variety of stakeholders across departments to ensure alignment and understand about marketing campaigns/activities.
• Analyze customer/shopper/consumers' influencer insights, trends, market analysis and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Ensure marketing activities and copyright regulations comply with the Company standards, policies, procedures, and legislation.
• Promote strongly and drive an inspirational leadership to the entire team by demonstrating the Company's values.
• Manage efficiently annual marketing budgets.
• In charge internal, external communications, and media relations for M&S Vietnam.
• Organize employees' events such as year-end party, outing, etc. and CSR activities.
• Assist HSE team in communication to build a safety culture for MSVN.
• Fulfill other tasks and/or assignments requested by the line managers whom the employee directly/indirectly reports to, and/or tasks requested by the Board of Management.