Head of Marketing

1. Marketing Operation management roles:
- Leading to design and implement comprehensive marketing strategies to create awareness of the company's business activities
- Produce ideas for promotional events or activities and organize them efficiently
- Plan and execute campaigns for corporate promotion, launching of new product lines etc.
- Monitor progress and submit performance reports
- Conduct general market research to keep abreast of trends and competitor's marketing movements
- Control budgets and allocate resources amongst projects
- Become the organization's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
2. Public Relations Management roles:
- External: Develop and leading to implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
- Internal: Ensure organizational initiatives and projects are successfully communicated to employees & stakeholders.
3. CRM Management roles:
- Engaging with key customers by building and preserving trusting relationships.
- Constantly identify opportunities to grow the customer base and build positive relationships with new clients. You should also be strategic and analytical when finding solutions to problems to ensure maximum client satisfaction.
- Meeting with managers in the organization to plan strategically.
- Understanding key customer individual needs and addressing these.
- Conducting business reviews using CRM programs.
- Knowing your competition and strategizing accordingly.
- Keeping customers updated on the latest products in order to increase sales.