Head Of Marketing

To hire a Head of Marketing at Director level with strong strategic planning capabilities, able to lead multi-functional teams and elevate DAT Group's brand professionally, effectively, and sustainably.
I. Role Purpose
• Develop and execute an integrated Marketing strategy that drives sustainable business growth.
• Elevate DAT Group's brand through positioning, communications, and professional brand management.
• Oversee and lead all multi-channel Marketing activities, ensuring efficiency and consistency.
• Build and grow a high-performing Marketing organization aligned with operational standards.
II. Key Responsibilities
Marketing Strategy & Branding
- Develop DAT Group's overall brand strategy.
- Build the brand identity and guideline system.
- Lead creative direction and brand communications.
Multi-channel Marketing Management
- Plan and execute integrated Marketing initiatives across customer segments.
- Oversee digital, social, performance, and content operations.
- Use data insights to optimize campaign effectiveness.
Content & Digital Development
- Direct content strategy for product categories and target audiences.
- Supervise SEO, advertising, lead generation, and media activities.
Team Leadership
- Build, lead, and develop the Marketing team across all levels.
- Establish processes, standards, and reporting systems.
Budget & Partner Management
- Manage Marketing budgets based on ROI principles.
- Work with agencies, production teams, and media partners.
Corporate Communications
- Ensure brand voice consistency internally and externally.
- Support the CEO in selected strategic communication initiatives.