WHAT WE ARE LOOKING FOR
We are building the next generation of commercial leaders with courage, energy, and ambition to thrive on the frontlines. When you join our Sales team, you'll be immersed in a dynamic environment where business meets people and ideas turn into real results every day. You will gain practical skills, strong commercial acumen, and essential leadership capabilities that will serve as the foundation for your entire career.
This hands-on experience will prepare you to grow our brands, drive sustainable success, and confidently step into any role across the commercial organization in the future.
Roles and Responsibilities:
Experience: Fresh graduates with passion for sales who are ready to start working full-time or experienced candidates with under 2 years of experience.
Skills:
Challenge the status quo, leading change.
Strong Communication & Influencing Skills
Demonstrates a proactive, and growth mindset with a strong ability to learn.
Willingness to work in-market and relocate based on business requirements
Leadership potential in past experiences, school, internships, or personal projects
Resilience, Results-Driven, Strategic thinking and Digital Savvy
Education: A bachelor's degree in business or a related field with GPA 7/10 or higher (or equivalent)
Your Development Journey: This 18-month journey is designed to instill the mindset of a true market executive into three 6-month phases. Each phase offers deep-dive rotations across Sales Representative,
Sales Supervisor and Acting
Area Sales ManagerYou will experience:
Master Frontline: Gain deep market immersion by mastering execution excellence and customer engagement across both On-trade and Off-trade channels.
Empowering Team Leadership: Step into a supervisory role to manage team performance and navigate real-time operational challenges in the field.
Strategic Territory Management: Take full ownership of a business area, preparing to independently lead and drive growth for a strategic commercial region
You'll be supported by structured training, hands-on coaching, and periodical assessments - ensuring you're ready to lead from the front, with impact and confidence.
OUR SELECTION PROCESS
We're committed to identifying and nurturing top talent through a thorough and engaging recruitment journey:
Application s Screening (5 May - 16 June): Submit your application online. Our team will review your background, experience, and alignment with the program requirements.
The Aptitude Test (May-June): Shortlisted candidates will complete an online assessment.
Initial Interview (June): An opportunity to share your motivations, career aspirations, and cultural fit with HEINEKEN Vietnam.
Group Assessment (July): Showcase your ability on tackling a case study together with a group or individual.
Deep-Dive Interview (July): A comprehensive discussion to assess your potential, competencies, and readiness to take on the responsibilities of the program.
Offer and Onboarding (August - September): Successful candidates will receive an official offer and begin your journey with HEINEKEN Vietnam, supported by a structured onboarding experience.
