INFLUENCER MARKETING COORDINATOR - BEAUTY BRAND

Mô tả Công việc
Industry: Beauty/Cosmetics (Make-up)
Position Overview
The Marketing Coordinator is responsible for coordinating KOL/KOC content campaigns, ensuring brand consistency, and optimizing short-form video performance across social media platforms such as TikTok, Instagram, FB, ect
Key Responsibilities
1- Content & Campaign Coordination, Script Development
Write and refine scripts aligned with brand messaging, brand tone, and product demonstration requirements.
Develop content ideas and short-form video concepts tailored to Gen Z audiences.
Guide KOL/KOC content direction to ensure: On-brief; On-brand; On-trend
Ensure content accurately communicates: Proper product usage; Key USPs (coverage, finish, texture, shade range, etc.); Campaign messaging
2- KOL & Influencer Management
Coordinate closely with KOLs/KOCs to align on style, vibe and campaign direction.
3- Review and quality-check demo videos
before publishing, focusing on: Clear and high-quality visuals; Accurate lipstick/foundation shade representation; Proper makeup techniques; Cohesive and engaging storytelling
Clearly interpret brand requirements and brief KOLs for necessary revisions.
Build and maintain long-term relationships with KOLs.
Manage ongoing communication, follow-ups, and performance evaluation of KOLs.
Assess individual KOL effectiveness and propose continued collaboration or adjustments.
4- Content Performance Tracking & Optimization
Ensure consistent content output volume, with a target of approximately 200-250++ videos per month across KOL/KOC collaborations.
Monitor and analyze content performance metrics, including: Views; Engagement rate; Hook retention; Conversion (if tracking links are available)
Evaluate video structure (hook - demo - CTA).
Use performance data to optimize: Content direction; Script structure; Creator selection
Propose improvements to enhance campaign effectiveness.
Translate demo content (E→V or V→E) (if needed) for Global Leader Check.
Adapt content to align with Vietnamese consumer insights.
Ensure localized content maintains the integrity of the origin
Analyze market trends and competitor activities to build and optimize content plans; provide weekly and monthly performance reports with actionable insights.
5- Market & Trend Research:
Proactively search for and evaluate trending videos on Social Media, especially TikTok.
Consolidate and report content trends to the Leader.
Stay updated on: Makeup trends; Tik Tok trending formats; Gen Z content styles; Influencer marketing trends
Propose innovative content strategies aligned with market dynamics.