Junior Product Designer

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Ho Chi Minh
Full-time
[protected info]
FIREGROUP AT A GLANCE
Founded in 2016 in Vietnam, FireGroup Technology is committed to building world-class SaaS products that make a global impact on e-commerce. From the outset, we envisioned a world where running an online business is easy, effective, and sustainable, and we have been bringing that vision to life for nearly a decade.
Our portfolio includes TrueProfit, Transcy, OneMobile, OneLoyalty, Zopi, Promer, Ali Reviews. Trusted by more than 450,000 merchants in over 175 countries and recognized by global leaders such as Shopify, Google, Meta, TikTok, and Amazon, FireGroup is proud to elevate Vietnamese innovation onto the world stage.
Why build your career with FireGroup
Make a Global Impact: Contribute to products trusted by merchants worldwide and help solve real challenges that transform e-commerce.
Build with an AI-first Mindset: Use AI as your daily co-pilot to make smarter decisions and accelerate problem-solving at scale.
Unleash Your Potential: Fast-track your growth with career mobility, diverse learning resources, and an agile environment that empowers bold thinkers.
In a Culture That Connects Us As a Whole
What truly defines us is not only our technology but also our people, guided by our seven core values of Courage, Creativity, Growth, Teamwork, Ownership, Trust, and Empathy. At FireGroup, work is more than a job; it is a legacy in the making. We move with speed to solve meaningful challenges, and every Firer is encouraged to dream boldly, lead with courage, and create impact that endures.
Discover how our values come to life in every team and product we build on our culture page.
What You'll Own
As a Product Designer, you won't just execute designs-you'll craft experiences that create genuine empathy between merchants and their customers. You'll design interfaces that trigger meaningful emotions and actions, transforming loyalty programs from transactional point systems into authentic relationship-building tools.
You'll participate in and sometimes drive outcome-focused projects, collaborating with Product, Tech, and Growth teams to deliver experiences that merchants love and that create measurable business impact.
The Outcome-First Difference
Traditional Product Designer Role
Receives requirements →
Creates designs →
Hands off to developers →
Moves to next task
Our Product Designer Role
Identifies merchant opportunity →
Defines success metrics →
Drives cross-functional work →
Validates impact →
Iterates based on results
You'll be evaluated not on how many screens you design, but on merchant outcomes you deliver and business impact you drive.
Our 2026 Theme: "Focus on intention, not feature fulfillment"-we help merchants build authentic customer relationships without getting lost in program complexity.
What You'll Do
Design Execution (65% of time)
Stakeholder Collaboration
Clarify design requirements through discussions, brainstorming, or documentation
Act as a design consultant and propose solutions that align with OneLoyalty's mission to foster merchant-customer empathy
Collaborate with Product, Tech, and Growth teams to ensure design direction supports business goals
UX Research
Conduct in-depth analysis using Empathy Maps, User Journeys, and UX research artifacts
Analyze behavioral data (Hotjar, Amplitude, UXCam) to identify friction points and opportunities
Stay updated with industry trends, emerging technologies, and UX best practices
Information Design &
User Flows
Build Information Architecture (IA), User Flows, and Wireframes based on research and defined product direction
Ensure logical structure and seamless navigation that guides merchants and their customers toward meaningful interactions
UI Design
Use UI Kits and design systems to deliver detailed design requirements aligned with project goals
Design interfaces that create emotional resonance-not just functional screens
Obsess over details: micro-interactions, spacing, typography, color harmony, motion that triggers empathy
Interaction Design
Utilize prototyping tools (Figma, Origami) to build interaction flows and test with users
Create prototypes that communicate emotional pacing and relationship-building moments
Complete interaction designs that support both merchant configuration and end-customer experience
Design System Contribution
Build/update components in the Design System/UI Kit to meet OneLoyalty's design needs
Test and validate development outcomes of UI Kit components
Ensure components support empathy-driven experiences at scale
You Craft Standards
Every interaction should foster connection between merchant and customer
Moments of delight that make loyalty programs feel personal, not transactional
Visual language that communicates warmth, appreciation, and genuine care
Complexity feels simple; simplicity feels premium and thoughtful
Outcome-Focused Project Participation (20% of time)
Drive or participate in projects that create direct business impact for OneLoyalty
Define success metrics (merchant outcomes, customer engagement, business results) before design begins
Collaborate with Product Communication Designer, Tech, Growth to coordinate feature launches
Present work to stakeholders and adapt based on feedback and data
Follow through post-launch to validate whether designs achieved intended outcomes
Example projects you might drive:
"Increase repeat customer purchase rate by 25% through improved reward visibility"
"Reduce loyalty program setup time by 40% while improving emotional connection"
"Drive 30% improvement in customer redemption rates through delightful reminder experiences"
Process Improvement &
Capability Development (15% of time)
Participate in design process improvement meetings
Contribute to workflow optimization and design quality standards
Experiment with AI tools (Midjourney, ChatGPT, Claude) to enhance design productivity
Share learnings with team to build collective design capability
Recommend training programs to strengthen skills and professional expertise
What Sets You Apart
Must-Have Qualities
Self-Driven Impact Orientation
You want your work to create real results, not just look good in a portfolio
You measure success by merchant and customer impact, not just deliverable completion
You're motivated to drive projects that matter, even when it requires extra coordination effort
You follow through post-launch to validate whether your design actually worked
Empathy-Driven Craft Excellence
You have impeccable visual taste and attention to emotional details
You understand how design choices trigger feelings: trust, appreciation, connection, delight
Your work creates experiences that make merchants feel understood and customers feel valued
You can design for both merchant efficiency (configuration) and customer emotion (engagement)
You stay current with design trends but always prioritize authentic human connection
Collaborative Mindset
You naturally build relationships across expertise areas (Product, Tech, Growth, Content)
You give/receive feedback constructively and use different perspectives to sharpen ideas
You celebrate team wins, not just personal contributions
You can influence through the quality of your work and thinking, not just job title
Merchant &
Customer Empathy
You genuinely care about helping merchants build stronger relationships with their customers
You understand loyalty program dynamics: what drives repeat purchase, emotional loyalty, advocacy
You validate assumptions with real users, not just internal opinions
You can translate merchant business goals and customer motivations into experience opportunities
Growth Mindset
You see outcome-focused project work as an opportunity to grow, not "extra work"
You actively seek feedback and iterate on your approach, not just your designs
You experiment with AI tools to enhance your productivity and creativity
You're excited to learn from both successes and failures
Nice-to-Have Qualities
Experience designing for B2B SaaS, e-commerce tools, or loyalty/rewards programs
Familiarity with Shopify ecosystem and merchant pain points
Background in motion design or emotional micro-interaction craft
Experience building/maintaining design systems at scale
Understanding of behavioral psychology and motivation design
Required Qualifications
2-4 years in product design role with demonstrated craft excellence
Portfolio showing end-to-end projects with clear articulation of design process and outcomes
English Proficiency: Strong enough to collaborate with international partners, present designs, write documentation
Professional Knowledge
Agile familiarity: Understanding of iterative product development and design processes following Agile model
UX fundamentals: Understanding of behavioral science, user habits, and factors that influence user experience including psychology and user behavior
UI principles: Proficiency in design systems, layout, spacing, typography, color theory, and visual hierarchy
Interaction design: Understanding of visibility, consistency, mapping, feedback, constraints, and flexibility principles
Empathy-driven design: Ability to design experiences that trigger meaningful emotions and foster genuine connections
E-commerce understanding: Familiarity with loyalty programs, customer retention strategies, and merchant-customer relationship dynamics
Required Skills/Experience
Expert in Figma: Components, auto-layout, variables, prototyping, UI Kits, and design systems
Prototyping tools: Ability to use Figma/Origami to build interaction flows and support user testing
Analytics tools: Basic proficiency with Hotjar, UXCam, Amplitude, and Google Analytics to measure design effectiveness
Analytical capabilities: Experience with Personas, journey mapping, User Journeys, and Empathy Maps
Design validation: Ability to measure and optimize design solutions based on user feedback and data
AI collaboration: Willingness to experiment with AI tools (Midjourney, ChatGPT, Claude) to enhance design process
Process improvement: Skilled in testing and proposing new tools/workflows to enhance team efficiency
Outcome thinking: Ability to define success metrics and validate whether designs achieved intended impact
As a Good Fit, We Are More Than Happy To Offer You
Growth Opportunities
Outcome-focused project experience: Opportunity to drive projects with real business impact, with coaching support when you're ready
Direct impact visibility: Your work directly influences merchant success and OneLoyalty's growth-you see the results
Empathy-driven craft development: Deepen your ability to design experiences that create genuine emotional connections
Design capability building: Help shape OneLoyalty's design culture, processes, and standards as we scale
AI-augmented workflows: Experiment with cutting-edge AI tools to enhance productivity and creative exploration
Career progression: Clear path from IC designer →
Project driver →
Design lead as you demonstrate outcome ownership
Work Environment
Collaborative culture that values synergy over silos
Product-led organization where experience is central to product success
Outcome-first culture that values results over process or hierarchy
Investment in tools, training, AI experimentation and professional development
Supportive team that celebrates both successes and learning from failures
Why This Role is Different: Most product design roles keep you in a pure execution function. This role develops you into a designer who drives business outcomes-you'll build skills in cross-functional collaboration, stakeholder influence, outcome definition, and strategic thinking that accelerate your career growth. You'll also master the unique craft challenge of designing for empathy at scale, making loyalty programs feel human and meaningful.
Rewarding Compensation &
Benefits
Competitive salary package with 13th-month pay and seniority bonus
Annual salary review recognizing outstanding contributions
Work-from-home policy for expecting mothers
16 days of annual leave, plus 1 extra day for every 3 years of service
Premium healthcare package and yearly health check-up
Special occasion support including marriage, maternity, and birthday gifts
Modern work devices tailored to your role such as MacBook, iMac, Mac Mini, or Windows laptop and monitor
Regenerative &
Engaging Environment
A vibrant workplace with team-building events, annual trip, and various sport clubs
Festive gifts for holidays such as Mid-Autumn and Lunar New Year
Daily complimentary coffee, tea, fresh juice, and a variety of snacks.
Questions We Hope You're Asking
"Will I have autonomy or be executing others' vision?" You'll have significant autonomy to define design solutions within project outcome constraints. The outcome is non-negotiable; the path to get there is yours to determine with your team.
"How much time will I spend on craft vs. project coordination?" Roughly 80% craft (design, research, iteration), 20% project participation (stakeholder alignment, outcome tracking). You'll drive projects when you're ready, with coaching support.
"What if I'm not ready to drive a project right away?" That's expected. You'll start by participating in projects led by others, learning how outcome-focused work happens. When you show readiness, we'll coach you through driving your first project.
"What if I fail to hit an outcome target?" Failure is learning. We conduct blameless retrospectives, extract insights, and apply them to future work. Repeated inability to deliver outcomes would be a concern, but thoughtful failures with clear learnings are part of growth.
"Can I focus purely on craft without project involvement?" Not in this role. Outcome-focused project participation is core to how we operate. If you're looking for pure heads-down execution, this isn't the right fit.
"How do you balance speed with craft quality for empathy-driven design?" We don't compromise on quality that impacts emotional connection and merchant perception. We ruthlessly scope to ship the minimum that achieves the outcome. It's about smart prioritization, not cutting corners on what matters.
Contacts
Should you need more information about this job, reach out to us at:
Talent Acquistion team
FireGroup's Linkedin fanpage