Key Account Executive - Modern Trade

To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.
1. Planning
• Develop, monitor and manage a portfolio of retailers/clients account, in accordance with the strategy of division and brands
o Create an annual business plan/trade marketing plan taking into account levers of growth to achieve brand results (sell-in, sell-out, market share) and the profitability of brands within the account.
o Establish and implement the plan including trade marketing/animation/ merchandising/training. Follow up return-on-investment of actions and animations. Support the development of the account.
o Monitor contracts/invoices associated with the brand. Prepare and conduct brands strategy meetings with the trade marketing.
o Orchestrate and coach all account interlocutors. Engage with sales team to deliver trade plans. Co-ordinate with other internal departments on retailer/client activity (sales, supply chain, marketing, customer service, education, merchandising, legal department). Work closely with other account manager and sales team. Represent the retailer/client internally.
o Analysis -> develop & monitor sales performance at brand level, KA/Chains, Area & store level
o Establish & Develop strong relationships with buyers, group store managers
• -Work with MKT team/BC to plan monthly promotion for each KA/chains to support sales team deliver monthly sales target. Ensure the stock is available, scheme is set-up in DKSH system & register with "So Cong Thuong"
o Work with MKT team/BC to plan monthly promotion for each KA/chains to support sales team deliver monthly sales target. Ensure the stock is available, scheme is set-up in DKSH system & register with "So Cong Thuong"
o New launch: work with all relevant parties (MKT team, BC, Buyers...) to have full plan for new launch.
• Implement the planned activities for new launch and ensure to get the best location in stores for promotion product display which is out of Lay-out (such as: hot-spot, cashier counter
o Competitor reaction: work with relevant party (MKT,BC, NSD,GM) to get it approved, follow up & make sure it is implemented properly
o Manage stock holding in trade agreement at each store level. Propose activities to clear nearly expiry date (> 6 month, < 12 months) to planning
2. Operation
• Monitor contracts/invoices associated with the Drugstore channel. Do payment & PV, GR for Drugstore channel.
• Do monthly sell in & sell out report for Drugstore channel
• Manage & deliver promotion stock for Sales supervisors.
• Field visit to site check