Key Account Manager (franchise sale)

A. PURPOSE/MISSION:
To achieve profitable and sustainable market growth for Key Account in VIetnam, while aligning with adidas brand image & strategy and ensuring target achievement
B. ACCOUNTABILITIES:
(To be performed in alignment with global and regional guidelines)
1. Functional:
-To establish strong relationships with franchise customer's decision-makers to increase sales opportunities and brand presence.
-To work with key decision-makers to explore new store opportunities in Vietnam.
-To effectively apply sales strategies, policies, and best practices of Franchise Sales business.
-Allocate resources, negotiate, implementation, and tracking of action plans to achieve set annual net sales target.
-Ensure proper representation and in-store execution
-To pursue additional business opportunities and apply strategic mid and long-term approaches.
- Manage all interfaces:
+ By frequently address the requirements across functions
+ By proactively coordinate/ facilitate meetings with other functions and accounts
- To develop the franchise account strategies:
- To ensure quarterly updates of strategic franchise account initiatives
- To present strategic initiatives for the local management team
- To establish regular franchise visit schedules
- To sell-in and agree on sell-through support
- Proactively lead the alignment of the sell in/ out process across internal functions
- By proactively facilitate meeting/business reviews with designated operations team and Customer Service
- To conduct and share sell through information from account
2. People:
- To make the right hire
- To set objectives, targets, guidelines, coach, and build stronger, the team's capabilities.
- To develop both functional and interpersonal skills of direct reports to maximize their individual potentials.
- To build close collaboration between teams and all other interfaces to ensure cross- functional alignments.
3. Controlling:
- To measure progress on franchisee's KPIs
- To monitor and report the market trends and competitors in the area
- To provide realistic business plans and forecasts that are aligned with the company's longer-range plan.