Manager - Digital, Media & E-Commerce

We are seeking a highly motivated and experienced Media Manager to lead our e-commerce and digital activation efforts while maintaining the backbone of media planning for our key brands. The ideal candidate will have a strong background in digital marketing, media planning, and e-commerce strategies. This role will focus on driving online sales, optimizing digital campaigns, and ensuring seamless activation across digital channels, all while upholding the strategic media plans that support our key brands' growth and positioning.
1. E-commerce Media Strategy:
o Develop and execute media strategies to drive traffic, conversions, and revenue for e-commerce platforms.
o Collaborate with cross-functional teams (e.g., marketing, sales, product) to align media plans with business goals.
o Optimize campaigns for key e-commerce metrics such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and CLV (Customer Lifetime Value).
2. Digital Activation:
o Plan, implement, and manage digital activation campaigns across platforms such as Google Ads, Facebook, Instagram, TikTok, Grab, Zalo and programmatic advertising.
o Ensure seamless integration of digital campaigns with e-commerce platforms to enhance user experience and drive conversions.
o Leverage data and analytics to optimize campaigns in real-time and improve performance.
3. Media Planning for Key Brands:
o Develop and maintain the backbone of media plans for key brands, ensuring alignment with brand positioning, target audiences, and business objectives.
o Oversee the end-to-end media planning process, including audience segmentation, channel selection, budget allocation, and performance tracking.
o Collaborate with brand managers to ensure media plans support brand equity and long-term growth.
4. Media Buying & Execution:
o Manage media budgets effectively, ensuring optimal allocation across channels to maximize ROI.
o Negotiate and secure media placements with publishers, platforms, and agencies.
o Monitor and report on campaign performance, providing actionable insights and recommendations.
5. Data-Driven Decision Making:
o Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track and measure campaign performance.
o Conduct A/B testing and other experiments to refine targeting, messaging, and creative strategies.
o Stay updated on industry trends and emerging technologies to keep campaigns innovative and effective.
6. Team Collaboration & Leadership:
o Work closely with creative teams and media agency to develop compelling ad creatives and landing pages tailored to e-commerce objectives.
o Mentor and guide junior team members, fostering a culture of collaboration and continuous improvement.
o Act as the primary point of contact for media-related inquiries and partnerships.